We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

A critical evaluation of marketing slogans and its impact on organisational branding: a case study of McDonalds (UK) - Essay Example

Comments (0)
Healey (2008) thought, branding can be defined as a name, symbol, term, design or any other feature that helps to differentiate one’s product or service from that of the competitors. Branding plays a very important role in evaluating the product and helps to add value to its…
Download full paper
A critical evaluation of marketing slogans and its impact on organisational branding: a case study of McDonalds (UK)
Read TextPreview

Extract of sample
A critical evaluation of marketing slogans and its impact on organisational branding: a case study of McDonalds (UK)

Download file to see previous pages... According to Motameni (1998), brand is not at all an easy thing. It not only denotes the actual tangible product but also it is the unique property that a specific owner has created so as to hold grip of the tangible and intangible goods. It also helps to appropriately differentiate those products that are otherwise similar to those of the competitors (Motameni, 1998).
According to Grant & Et. Al., (2005), brands serve as an important tool for the marketing. Whenever the marketers create any strong brand then it helps to attract the mass consumers because of the unique feature that it possess and also serves to build a self protective wall against competition (Grant & Et. Al., 2005).
According to the Giddens (2010), branding has been one of the most significant factors that affects the success or the failure of the product in the market. The term branding is used by the businesses in order to market a new product, protect the positioning of the market, offerings of the product to be broadened and to enter a new product category. There has been four different types of branding like new product branding, flankers branding, brand line extension, brand leveraging. A sensible brand is the important feature without which it really becomes difficult for the marketers to differentiate the products. Without a proper brand the choices of the customers become subjective in nature. Therefore branding is considered to be a very important activity in the consumers market. It is to be remembered that the brand needs to be clear, unique and specific for the product. There are various steps that are to be followed in order to establish a good and sensible brand. First of all it becomes utmost important to find a name for the product. The name must be easy to remember and must be specific to the product. It is also important to keep into mind that the name doesn’t exceeds more than three words as it really becomes difficult for the customers to remember and recall ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Organisational Cultural Case Study
Organizational cultural competence is all about finding a perfect mix of individual cultural competence at the level of employees and also system level cultural competence. Also in a nursing context it is opined that, “cultural competence is not just about understanding client cultural values, but also about understanding .
6 Pages(1500 words)Essay
McDonalds Marketing
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
4 Pages(1000 words)Essay
Case Study on Organisational Change
Nowadays, the concept of organisational change management is important in business landscape because number of business takeovers have notably increased over the last two decades. This paper will critically analyse the case study ‘When a star performer is placed in an iron cage’ depicted in the book (Organisational change: Themes and issues) of Jim Grieves.
3 Pages(750 words)Essay
Branding Kony2012 case study
Self branding on the other hand can be described as the practice of organizations, individuals and products marketing themselves to their target audiences as being ideally different in terms of appearance and packaging in a manner that people can easily identify with and relate to (Fan, 2002).
8 Pages(2000 words)Essay
Organisational Behaviour case study
The essence of work specialization is that, rather then an entire job being done by an individual, it is broken down into number of steps, with each step being completed by a separate individual. Departmentalization of jobs (common jobs grouped together) on the basis of function, services, geography and customer, could be done by the organization.
10 Pages(2500 words)Essay
Direct Marketing Case study Exam ( Mcdonalds )
As of 2001, UK's total population was 59 Million out of which 29 million were male whereas 30 million were female. McDonald's have traditionally targeted busy individuals who may prefer to eat relatively inexpensive and good quality food without going into the process of preparing it therefore its immediate target market comprises of working adults however, it has also developed products such as Happy Meals, which are specifically targeted at children.
8 Pages(2000 words)Essay
Impact of culture on international marketing
Dismantling of communist political regimes in the erstwhile iron curtain countries hastened the path of globalisation and made way for the emergence of the bulkiest chunk of international market viz. China, for all global marketers alike. This included top branded goods and services.
10 Pages(2500 words)Essay
Organisational Analysis (case study)
As components of business environment as customer needs, customer expectations and level and caliber of competitors are dynamic in nature and changes continuously, it is important that organisations
10 Pages(2500 words)Essay
Case study of Mcdonalds
They have made it the best fast food centre through customer satisfaction and meeting their changing preferences. It provides quality customer service and high quality food at affordable prices that
6 Pages(1500 words)Essay
How does McDonald's alter its marketing mix between countries a case study of UK and China
Marketing is a crucial tool for the achievement of competitive advantage (Lamb et al., 2008, 4); the use of appropriate marketing strategies has been related with the increase of organizational profitability either in the short or the long
20 Pages(5000 words)Essay
Let us find you another Essay on topic A critical evaluation of marketing slogans and its impact on organisational branding: a case study of McDonalds (UK) for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us