McDonald's: Strength, Weakness, Opportunity, and Threat - Essay Example

Marketing
Introduction:
Most people buy the brand instead of buying the product. And if McDonald’s can sustain the internal strength then the new product will be a successful approach.
Weakness: The weakness is one of the factors which pull a product down from the top to the bottom. One of the main weaknesses is the fixed menu of the new product. It is true that the new menu for the Healthy meal is suitable for the kids and the elders as far as the health issues are concerned. But, there are many competitors are there who are having optional items on the meal menu.

Opportunity: Obesity has become one of the major issues for the fast-food industry. Sixty-three percent say that obesity has become one of the major issues globally (Levi 49). Fast food is among the main reasons for the alarming rate of obesity due to the calorie contained in fast foods. The Healthy Meal has mashed potatoes instead of fried and baked food instead of deep-fried and that is the main opportunity within the industry.

Threat: the threat is the competition. There are many competitors are there who provided healthy food and they are Subway, Taco Bell, and Berger King. Taco Bell has a menu option for healthy meals and that is very much threatening for the new product of McDonald’s. However, McDonald’s healthy meal for kids has all the foods which are healthy.

The opportunity and the strength are very much closely related. In this health-conscious market, a healthy meal is a primary opportunity for McDonald’s and at the same time, the well-trained staff can make it big. The internal training and the product virtue can make the product big in the market.

Threats are very vital, but on other hand, they are the factor that is responsible for the betterment. Threats can be converted to opportunities if the internal staff which includes the kitchen staff and the catering can maintain the proper branding with the proper word of mouth promotion.

SMART: S.M.A.R.T is the way of analyzing the product properly. The specification of the product is very important. The presentation of the meal in the box is a vital factor. The most wanted item should be given the main priority as far as the food design is concerned. The measurable factors are the sales figures of the new food package. The sales figures are the ultimate measurable factor for the new product for McDonald’s. Attainability is the most important factor for any new product. The great attention to be given to the new product to push up the sales and that can be given by the internal staffs in the McDonald’s restaurants. The relevance of the new menu and the feedback should be documented to understand the customer's opinions. The most important fact is the timeframe; the McDonald staff should know when the target group will come for the new product and the delivery time frame of the item should be maintained intently.