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ECON PAPER - Essay Example

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For any organization it is a crucial part of their overall business strategic plan. A well devised marketing plan becomes a necessity in this competitive world. A well defined marketing plan when properly…
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Download file to see previous pages... My small business is related to the development and marketing of herbal medicine for chronic ailments like arthritis, asthma, which when treated with allopathic medicines bring many side effects with them. Doctors prescribe the drugs, which are mostly NSAIDs and are used to provide relief from pain. Although, they are highly effective yet they have severe side effects too. They can instill stomach cramps, drowsiness, diarrhea, heartburn, edema (swelling of the feet), nausea and much of the discomfort.
Over and above, NSAIDs carry a risk of causing heart attacks, stroke, clotting, and kidney failure, if taken for a long period of time. The risk is proportionate to the dosages. No patient would like to suffer such perils after continued consumption of these drugs. If they are given a choice for an alternative herbal medicine; it is certain that they will always switch over to a safer drug where the possibilities of any side effects are not there.
My herbal medicines are made from rind of mangosteen, ginger, and many such herbs. My herbal medicines are targeted to those customers who do not get permanent cure from ailments as mentioned above. (See The Columbia Encyclopedia, p-30582)
Mangosteen is a naturally available fruit and is said to be a queen of fruits in their growing countries. Extracts of it are used to formulate herbal medicines that work as a potent anti inflammatory. Its extraordinary ability to cure lies in a compound called xanthones, which are abundantly available in the rind of this fruit. Science has found 40 types of xanthones in mangosteen. Thus, this is the most potent source of xanthones naturally available.
Xanthones are the most powerful antioxidants provided by nature. Antioxidants are the compounds necessary for our healthy life. They slow the process of ageing and work as potent anti inflammatory ...Download file to see next pagesRead More
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