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Problem solving exercise (Home Banking) - Essay Example

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Certain primary-demand strategies could be used to build demand for “home banking.” Especially when it comes to money, people are wary of Internet use of personal information. So, security is tantamount. Next, the products should be user-friendly. No one likes…
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Problem solving exercise (Home Banking)
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Problem solving exercise (Home Banking)

Download file to see previous pages... Intuit opted for its multiplatform Quicken software with its high functionality. Microsoft promoted its product Money targeting Windows users only.
3. Bankers’ concerns about possible customer retention problems arising from home banking are valid. In a worse case scenario, if something goes wrong with the third party system, it could mean a bank’s information security could be compromised and it’s connectivity with it severed. One way to deal with this threat is to manage information locally. That way, banks never have to rely on a third party for information security.
4. Competition for home-banking customers will change over time. The market for such services will eventually achieve equilibrium. When that happens “home banking” services will be expected by customers with each account. As such, the costs to the customer will become low or free, but they will still probably still have to pay for certain premium functionality.
2. Nevertheless, Delta is also weak by comparison of certain other aspects. These weaknesses include the third largest sales force, average MRO services, and only 10% market share for the line one product.
1. Noxell might consider certain changes for its advertising objectives. Instead of 25% brand awareness in the target market and 15% superiority perception, a 20% goal for each may be a more balanced goal.
2. There may be certain suggestions for Noxell’s advertising agency with respect to its message. “Clean and healthful” is good but perhaps not enough. Don’t most people expect to be clean after using soap and isn’t cleanliness akin to health? Perhaps, additional messages should be included such as “moisturizing” or “won’t clog pores” or some other such benefit in addition to the expected “clean and healthful” approach.
3. If the advertising budget was allotted, it should be spent at about that stated in the proposal with one major ...Download file to see next pagesRead More
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