Citi group - Research Paper Example

The project also makes a cost and benefit analysis to identify the most suitable application of strategies. Lastly it recommends suitable ways of application of the strategies to produce desired results. This project tries to identify the present problems confronting one of the leading financial service providers in the world, the Citigroup. The company originated in New York and is based all over the world. The period of financial crisis followed by the economic downturn had serious consequences for the company and its stakeholders.

It led to the creation of a number of problems for the organization. The project tries to identify those problems. Identification of problems has been supported by provision of data using secondary research. Each problem has been presented explicitly along with data and examples. The project tries to understand the root of these problems and designs suitable strategies to solve them. It also makes a cost and benefit analysis to priorities the list of solutions. Lastly it tries to present the ways in which the company’s mission can be achieved using the strategies.

Citi is the leading company in the field of financial services in the global market. The company is based in New York. The company originated from the merging of two banking giants, namely Citicorp and Travelers Group. It is known for having the most efficient and largest financial services network across the globe. Its business is spread across 140 countries and its customer base goes up to 200 million. The company provides a wide range of products and services to customers, institutions, corporations and the government.

Its services include “banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management” (Citi-a, “Our Brands”). The company considers providing advisory solutions to clients is of paramount importance. It never fails to reinforce this commitment in every