Marketing Assignment : Product Analysis(Selling the solar panel in UAE) - Essay Example

Download file to see previous pages... In the recent times, the role of corporate bodies and businesses in the sustainable development of the local economy has become key factor. The deforestation and lack of concern for the natural resources has seriously threatened the ecological balance. Dyson (2005) says that economic development is correlated to the fossil energy – coal, oil and natural gas. Fast depletion and pollution of natural resources has disturbed the eco system. The accountability, responsibility and reliability have therefore become important pre-requisites for businesses to create a credible environment for their trade and investment. Products and services of our company are designed towards conservation of natural resources and become most attractive for countries that are striving towards sustainable development.
The major strength of our company is its vision and mission. They are focused towards sustainable development and biodiversity, especially in under developed and developing countries where energy consumption has become a huge environmental issue. The solar panel, being its major product, would considerably save energy and thus contribute significantly towards environmental preservation processes. The company would promote the solar panels as major brand equity and help build a niche market in these developing countries.
Another important factor is that conservation and preservation of natural resources are important part of population dynamics as its sustenance depends on the available resources. Company realizes that fast depletion of natural resources has disturbed the eco system. Consequently, dramatic changes in global environmental conditions like global warming, increasing number of climate related natural disasters etc. have become matter of huge concern. Hence, our company ensures that entrepreneurial creativity encompasses modules of sustainable development to ...Download file to see next pagesRead More