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In order to sustain in the competitive global market, the airline services significantly needed to acquire great proportion of loyalty and satisfaction from the customer. However, this high competition has proved to be an advantage for the travelers as they get chance to travel for low cost.
With every airline service offering better product quality, lower price and promotional offers, the competition became even tougher. Since there is numerous number of airlines in the international routes, it gets harder to reap on profits .It is a saddening fact that the event of September 11 attack has impacted the airline industry in a very destructive way. It not only decreased the passenger traffic but also hiked up the airfares to make things worse. Eventually, the global recession made the airline industry struggle to subsist in the market and maintain their profit ratio. Subsequently, the only way to boost the sales was to gain customer confidence and loyalty.
In order to gain customer’s satisfaction and loyalty, the airline industry initiated to make use of the marketing mix and its 7Ps.Since only a right marketing strategy can increase the customer’s loyalty and satisfaction; the airline services rested their trust on the 7 ps of marketing mix model. The 7 elements of marketing mix like product, process, price, place, physical evidence, people and promotion was sure the best concept for them. For this reason, the airline companies started to come up with promotions, advertising campaigns, frequent flyer programs and many online services to melt the mind and hearts of customers. They assured the customer that they would not regret for choosing their service as they are the best in the market in respect of price and comfort.
Many airline services experienced that the customers definitely responded well to their marketing strategies and this enabled them to at least cover up their operating
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With the advances in communication and technology, new lifestyles and the quest to appear young and beautiful, the demand for quality beauty products has increased significantly. Consumer quality sector is characterized by the emergence of exchange offers, discounts and intensive competition.
British Airways (BA): Corporate Strategy Introduction British Airways (BA) is the flag carrier airline based in Waterside in the United Kingdom. In terms of international destinations, international flights and fleet size, British Airways is the largest airline in UK whereas it is ranked as the second largest UK airline based on passengers carried.
ned with the evaluation of the profit-oriented market related to any particular type of business. It mainly deals with managing and performing different operational functions effectively. The prime intention of business management has been viewed to be profit maximisation (Badenhorst-Weiss & et.
Ever since then, the loyalty cards have gained popularity among consumers and have helped the company grow by leaps and bound. As promising as the situation seems, the reality nowadays is not so. With the emerging trends of online business dealings and the growing competition in the market, it is becoming difficult for TESCO to carry on with their ingenious plan anymore.
It is an emblem low-loader of Hong Kong with its main base at Hong Kong global airfield. Cathay pacific airways have experienced various transformations and modifications for the past few years in order to strive with other (Carol 2009, p.90). The main aim of Cathay Pacific is to grow into the world`s most respected airline through its higher distribution of service and client standards.
It is perceived to be the leading airline because of how its staffs are committed to provide high quality services, its standardized fleets and product enhancement. Lately, the airline was known to operate with 80 wide body aircrafts for the past seven years.
Customer loyalty deals with the behavior, attitudes and perceptions of customers. Customers are considered to be an asset for any business as they can provide good ratings, testimonials and evaluations to different products and services, which are available in the market (Reinchheld, 2006, 56).
Airlines Company differs in terms of capacity, some are smaller with one or two airplanes to transport mail and cargo, while other are big multinational companies with hundreds of aircrafts. However, organization operations of the airlines differ and impact highly in the success of this companies.
(Cathay Pacific Airways Limited. 2008).
It is believed in airline industry circles that performance of airlines, in many ways. is a microcosm of the economic situation of the nation. When economies are booming and buoyant, there is hectic activity in
The three stages have to be consecutively done to ensure strategic management as a whole becomes successful (QuickMBA, 2010).
The three stages of Strategic management have to be combined for the whole process to be successful and
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