Analyzing Article Consumers Will Share Everything - Essay Example

Some of the products and services in different business industries that are going to adopt share ownership strategies during the coming decade include transportation, food, finance, recreation, shelter, and entertainment (Gansky).

In 2012 these new Mesh companies will form a global network called Grupo Mesh. The Grupo Mesh is expected to recruit nearly 80,000 members by 2020 (Gansky). The fact that nearly 20% of the business population will belong to Grupo Mesh means the initiatives of the association will greatly impact business trends shortly. Rapidly growing cities particularly those located in India, Brazil, and Eastern Europe are prime targets for Mesh activity. Many governments worldwide are outsourcing their transportation agencies to the private industry. Green energy will allow communities to share resources to get away from the petroleum dependency. 

After reading this article I became aware that there are many companies marketing products based on shared resources. In the food industry, I have been the beneficiary of shared food resources in open food bar restaurants. Eating in all-you-eat buffets is a tremendous and exciting activity in which everyone in the restaurant shares the same food bar. Another example of an industry that has historically enabled consumers to use a product without ownership is the auto industry. Leasing cars is a very profitable way to gain profits from a vehicle. The article mentions that green energy is going to help consumers reduce their electricity bills. An opportunity that is going to present itself for electric and hybrid cars is leasing replacement batteries to car owners.

The entire discussion of Gansky’s article was very interesting and educational. I did not know of the existence of these Mesh companies. The mesh concept was invented a long time ago, but now it seems that more companies are attempting to exploit the marketplace with new innovative products and services. In the software industry, consumers are now able to lease software or pay fees for every usage of the software. This allows consumers to gain access to expensive software they would otherwise not be able to afford. The trend is good because it lowers consumer prices in general. The creation of an efficient public transportation system that everyone can use to go to work would lower the cost of living for the people. Mesh products are a great idea that will generate billions of dollars in revenues for multinational corporations worldwide.