Marketing Plan of Fast Food Company - Essay Example

Mcdonald’s product range is quite similar to Carl’s Jr. and the food seller has a mammoth advertising and promotion budget of over $2 billion. Indeed, this resulted in over 6% sales or $900 million even in the most the challenging year 2009. In contrast, Carl’s Jr. has more distinctive products than Mcdonald's; it has fewer items on the menu, as it focuses more on individual products. It should be highlighted that Mcdonald's also uses traditional print, electronic, and radio media followed by internet and new media for publicity and promotion. The company also initiated a promotional campaign named “I’m Lovin’ it”, sponsored Olympic athletes, host charitable events, Social media, etc. to entice maximum customers towards its stores.

KFC:

KFC (Kentucky Fried Chicken) is an American international food seller that has established more than 15,000 KFC outlets across 109 countries and territories around the world. Indeed, the business serves an estimated 12 million customers each day at its stores. The business is an important competitor of Carl’s Jr. because it offers various similar products. The company has an advertising budget of over $1 billion and sales revenue of $11 billion in 2009 which shows its financial strength and brand acceptance among fast food lovers. In addition, KFC also utilizes all traditional and social media channels. KFC focuses on Product and Market Development through the induction of new recipes and food products (such as fiery wings) in its portfolio. Indeed, it launched promotional campaigns including free vouchers, Family Feast Combo, gifts, KFC buckets, KFC cricket promotions, etc. to tempt customers to its stores. (KFC.com)

Hungry Jacks:

Hungry Jack is a subsidiary of Burger King Incorporation and it is operational in Australia since 1971. The company has strong brand recognition and establishment in Australia with over 300 stores in 2010. The franchise is unique in a way that it offers a complete range of breakfast, hamburgers, chicken meals, desserts, drinks, sides/salads, and kids’ meals to its valued customers. Indeed, the company advertises heavily on electronic media to lure food freaks. Indeed, Hungry Jacks advertises heavily on electronic media for sales promotion campaigns. Read More