Traditional marketing strategies need lot of fine tuning or customizations now for the successful marketing operations. It is impossible to use uniform or standardized marketing strategies across the world even…
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Excellent communication skills, good negotiation skills, passion in travelling, fluency in English and the ability to undertake difficult responsibilities are some of the plus points which made me suitable for this profession. Apart from marketing skills, in my opinion, a marketing professional needs management skills and the ability to work in a team. My diverse experiences in Bobby Brown Cosmetic Shop, Samsung life insurance and Oriental Spoon Restaurant have added more value to my leadership, marketing and management skills.
It is difficult to market a product using the same marketing strategy all over the world. Each market has its own identity and characteristics because of the cultural, social, political and economical differences. In other words, custom made marketing strategies are necessary for each market. Korea is one of the rapidly developing economies in the world even amidst tensions with the neighboring countries like North Korea. In United States, FedEx has succeeded in monopolizing the logistics market whereas in Korea same thing cannot be said about FedEx. I have studied many of the marketing strategies of the FedEx in America and I think I can implement those strategies in Korea with a little bit of fine tuning.
Currently, FedEx failed to deliver even in-state deliveries on the same day of shipping in Korea (Max). But in United States the case is different. In fact same day delivery of goods made FedEx the number one logistics company in United States. In my opinion, FedEx should try to deliver as much as goods on the same day of shipping in Korea also in order to become the market leader there.
I have an extensive 150 days marketing plan for my Korea operations if succeeded in getting a marketing profession in FedEx. If FedEx provides me an opportunity to work in Korea, I will use the initial 30 days for studying the market. Market study is
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