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Instead the mission and vision statement for the Bayer group have been given below. The mission statement, features the slogan “Bayer: Science for a Better Life,” and summarizes the Group’s goals, strategies and values. The mission statement underscores Bayer’s willingness as an inventor company to help shape the future and our determination to come up with innovations that benefit humankind. Of special importance in this respect are new products emerging from Bayer’s active substance research, the consumer health business, the growth markets of Asia and new areas such as biotechnology and nanotechnology.
In the future, Bayer will focus on innovation and growth in the areas of health care, nutrition and high-tech materials. The company is also driven by a set of values that include: A Will to Succeed; A passion for our stakeholders; Integrity, Openness and honesty; Respect for people and nature; Sustainability of our actions. The Bayer Group was founded in 1863 in Germany and is nearly 150 years old in its operations. As mentioned in the introduction, the company is considered a “blue-chip” company and the Health Care division is considered a very profitable one.
All over the world, the name Bayer is synonymous with Trust, Reliability and Responsibility. The company has other divisions as well though the Pharma division is the one that is the most known of the divisions and is the focus of this paper. To quote from the website, “Headquartered in Leverkusen, Bayer HealthCare researches, develops, manufactures and markets innovative products for the prevention, diagnosis and treatment of diseases. The company thus plays an important part in improving the health of people and animals.
This subgroup comprises four global divisions: Animal Health, Consumer Care, Medical Care (Diabetes Care and MEDRAD) and Bayer Schering Pharma AG, Germany*. Bayer HealthCare has 53,400 employees’ worldwide and generated sales of EUR 15,988
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