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Apple - Case Study Example

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Q1) The structure of the music industry has changed dramatically over the last decade in terms of the technological advancements that have resulted in digitization and a movement towards online selling as well as sharing of music. The rise of websites like Napster threatened to…
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Apple Case Study
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Apple

Download file to see previous pages... free sharing and downloading found application in the way P2P services functioned. This raised the popularity of such services where it was possible for users to share their favorite albums free of cost. When compared to subscription services that charged a fee for their services, the P2P services provided the users with flexibility as well as a range of choice.
Q3) I feel that P2P services would grow in popularity though companies like Apple can minimize the impact using iTunes by flexible licensing, stricter control over sharing by encoding the iTunes music etc. My prediction for iTunes is that it is better equipped to deal with the threat of piracy and free downloads because of the way it is marketed as well as the concept itself.
Q4) The greatest threat to Apple is from the “me-too” clones that can usurp its market share and derail its sales in the way it is marketed. As happened in its software venture, Apple faces the real possibility of its unique approach towards its products being copied by rivals and marketed at a lower price as well as in a generic manner (as opposed to the niche way in which Apple markets its ...Download file to see next pagesRead More
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