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Can you judge a book by its e- cover - Essay Example

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Books are the last media to be untransformed by digitalization, but recent trend and seismic shift in market and consumers approach are likely to take a leading role in this change. The e-book market is very competitive; and many e-book reading devices that were around in the…
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Can you judge a book by its e- cover
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Can you judge a book by its e- cover

Download file to see previous pages... at the first stage of their evolution, mobile handsets like iPhone are generations ahead and can promote the creative potential of e-books with no difficulty.
If we look at the book market, we will see that it has proved to be more flexible than any other consumer sector; there was an overall 1% decline in the entire year 2009. However, sales showed an increase in book-stores and e-book stores like Amazon.com. Digital technology is at its boom in the market; it has started to achieve a real visibility with more affordable e-readers for the very first time, making their headway in sales. I-pod and i-phone occurrence has increased the growth of audio books and more rapidly e-books. At the same time, as digitalization, united with the power of the social web, is also leading to new expansions in self-publishing, all together with downloads and print-on-demand. According to the survey, seven from ten consumers are readers and buyers, among which women are at top, being the key readers, and especially those who are childless and are third agers. On the other hand, man is keen on non-fiction and more likely to buy hardbacks, for knowledge or for work (Mintel, 2007).
E-books are read on pocket-sized devices known as e-readers which can store up to 350 digitally downloaded books. Retailers as Waterstones and Amazon are now competing to become the primary suppliers of eBooks. Amazon has itself launched kindle e-reader; it has a wireless internet link, similar to a mobile phone that allows the downloading of books and daily newspapers on the go (Sandoval, McCarthy, 2007).
E-readers and e-books continue to grow in popularity. The new world of cyber has made e-books a popular product, and they maintain to gain more attractiveness. E-books are bought and sold online just as products are bought and sold in the offline world. Billions of e-books are sold on the Internet since many years, and many people make a very good living buying and selling these e-books; some are ...Download file to see next pagesRead More
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