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Strategic Management - Essay Example

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MYER has recently implemented a new type of information system, which is mainly a transaction processing system aimed to improve its customer services. The system is known as Point –Of-Sale that has various characteristics and business friendly features thereby enabling MYER…
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Strategic Management
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Strategic Management

Download file to see previous pages... mpany to simplify entire transaction completing cycle since it does not include any complicated features that are difficult to understand and implement. It benefits management in a way that it reduces total employee training costs and time. As far as core technical benefit of POS is concerned, it is worthwhile to mention that it is extremely helpful in initiating promotion activities because it reduce dependence on manual process (that may take up to 48 hours from stores) currently used at MYER store. After induction of POS, the Myer store will have access to and be able to manage all in-store information relating to promotions and pricing directly from company headquarters. Secondly, the system enables the company to offer additional services to customers besides routine services because it offers flexibility and adaptability. Needless to mention that the system has ability to enhance service speed thereby improving customer satisfaction and perceived loyalty. Thirdly, POS help in recognizing customers as it records their facial expressions and other information besides keeping individual transaction records.
In addition, POS offers a unique feature of keeping inventory records and stock availability options that facilitates top and middle managers in decision making and problem solving. In short, Point of sale is a real time information system that manages all areas of a business organization including sales back office, inventory management, warehousing, data mining, distribution center and others etc. In simple words, it is a multipurpose system that increases organizational productivity, efficiency and effectiveness besides reducing total business ...Download file to see next pagesRead More
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