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Section A The function is being organised for young managers who are in lower or lower middle level in any mid / large size organization in the city. The guest list also includes middle or senior level HR and marketing managers who are working for similar profile of organizations.
The rationale behind choosing two sets of guests is that, one set of guests will be the user of the product that we plan to offer right now i.e. an executive MBA course, while the other will act as opinion leaders and referees for this product, but as customers for our corporate learning products that we plan to offer in future.
Demographic – Males and females, married and single, belonging to age group of 20- 35 years, working in various functions like sales & marketing, finance and accounting, HR, operations, IT etc, with work experience ranging from 3-12 years.
Psychographic – People who are ambitious, excited about growth, Love learning new things and sharing them with others, , Interested in further education, who believe in pushing hard to succeed, Love reading career blogs.
The process starts with customer’s exposure to the product or its idea through either marketer’s cues like various P’s of marketing or socio-cultural environment. The idea is, before someone thinks he needs a car, the person either must have seen a car or heard, read about it. This learning may take place by seeing some thing in a shop or a friend’s place, or watching or hearing its advertisement, being told by some one to try such and such product.
Every thing in the event is aimed at that purpose only i.e. influencing consumer decision making positively. Some of them will be working directly in the sense their contribution can be seen or evaluated with the help of this model, while others may help at a subliminal level. For example Taxi – Hiring an upmarket car will give higher image to our organization,
We will hire the best Band available in the
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onsumer Behaviour 15 The Case of Dulux 16 Conclusions 17 References 18 Introduction The paper focuses on to study the impact of the marketing mix elements of a Consumer Branded Company on the Consumer Behaviour approaches pertaining to Cognitive, Affective and Behavioural responses.
Consumers are readily motivated to purchase products that are extensively advertised. The impact of persuasion is dependent on the way in which marketers deliver information concerning the quality of products. The main impact of marketing towards consumers is motivation.
The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.
In the same year, the company acquired travel-related companies, allowing it to surge its shares in the London Stock Exchange in the following year. It was in 2009 that the company featured its Boeing 767 for Condor for its efficiency when it comes to fuel consumption and reduction of carbon dioxide emission.
Ideas and presuppositions are supported by theories of such gurus as Hofstede and Ritzer, and works of Ratneshwar, Chaudhuru, etc. The cultural context appears to influence the social context, which is itself a determinant of consumer behavior. The paper concludes that cultural factors and values influence decisions and preferences of consumers because psychological factors including motives, perception, emotions and cognition (important in product choices) are determined by cultural contexts.
hey are able to divulge vital information about the products and the customers, strategic marketing through widespread appealing advertisement is a vital factor that helps to bring in new clientele. This report is an effort to gauge the impact of the advertising campaign of the
self concept, social self concept, symbolic consumption, needs on consumer choices, reference group and cultural group (Blackwell, R., Miniard, and Engel, 2006). The report not only defines these concepts but also uses examples.
Personal self concept can be described as the
Today the entire world is considered as markets by the marketers who are involved in global trade. Participating in the global trade has become a growing trend of today’s business scenario since global