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Global & International Business Contexts - Essay Example

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Global marketing stands to complete one’s commitment to the international market, applies the organization’s assets, experience & products in developing marketing strategies on a world wide basis. Every organization opts for marketing strategies to build their product &…
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Global & International Business Contexts
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Global & International Business Contexts

Download file to see previous pages... etailers of the world, one can find that the company has more than 2,300 supermarkets & convenience stores and has employee strength of 326,000 people. Tesco’s main business is located in Great Britain, where it is the largest private sector business house in United Kingdom and also has the largest food retail business, has more about 1,900 stores (Tesco, n.d.).
In continental part of Europe, Tesco have businesses in Czech Republic, Hungary, Poland, the Republic of Ireland, Slovakia, and Turkey. In Asia, this company has business in Japan, Malaysia, South Korea, Taiwan, and Thailand. It also has financial services known as Tesco Financial Services that have 4.6 million customers which is roughly divided into credit card holders and car insurance policy holders. It also has 100-unit Tesco Express chain, due to which the company is ranked as the largest seller of gasoline in United Kingdom. It also has small urban stores known as Tesco Metro and hypermarkets known as Tesco Extra. It is now expanding its business with a TV channel and a "retail based education institution”.
The SWOT and PESTAL analysis show that Tesco currently has the resourcing capabilities to introduce the baby wear segment in the market and able to implement a market developing strategy built on the success of its stores in the country. Tesco targets the high-end marketing segment with the differentiation strategy. It opts for introducing a segment of baby wear in Sweden, although there numerous stores operating in Sweden.
The current report, using PESTLE and SWOT analysis, will analyze Tescos situation in market and that will be a valuable information for the management team to opt for the correct and definite strategies mainly in corporate level and international level which relates to introduce designer baby wear for infants & toddlers in Northern Europe i.e. Sweden. This report shows that how Tesco tend to diversify market and will also handle its own corporate portfolio.
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