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A Marketing Communication plan for an eco-tourism - Assignment Example

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It is true the spirit never dies, especially an adventurous one. There has been a phenomenal increase in the movement of tourists all across the globe . The low…
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A Marketing Communication plan for an eco-tourism
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A Marketing Communication plan for an eco-tourism

Download file to see previous pages... Australia being rich and diverse in natural wonders has immense potential to carve a niche market of its own. It has been targeting nature conscious travelers to explore its beauty. We shall take a look on one of the marketing communication tools that will be effective in the promotion of Eco tourism in Australia.
Tourism is one of the largest and most profitable industries that promote the unique blend of nature with culture. .After the dissolution of political embargoes in many countries in Africa and Asia, travelers have realized that there is a world to explore which would showcase the wonders of nature, spellbinding beauty and heterogeneous cultures and tradition. .
Before the world experienced the impact of global warming and climate change, tourists were restricted to travel in well advertised areas, buying souvenirs, sending post cards and as a result they become an looker in the traveling process.. That has changed. Travelers are now venturing to destinations that give them the opportunity to be a part of the local ecological system. Tourism directly and indirectly plays a vital role in bridging the gap of different cultures and values and forms a symbiosis of curious minds. It also pertinent to the economic growth of the region. It is a direct and indirect source of socio-economic development of the indigenous people of the place.
According to World Tourism Organization statistics, WTO tourism 2020 vision forecasts that international arrivals are expected to reach over 1.56 Billion by the year 2020. Of these worldwide arrivals in 2020, 1.18 Billion will be intraregional and 377millionlong haul travelers.
Due to the emission of green house gases , the mean temperature of the earth is slowly rising resulting in the shift of season change and extinction of rare species of the flora and fauna. It is causing irreparable damage and imbalance in the ecological ...Download file to see next pagesRead More
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