We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

How does McDonald's alter its marketing mix between countries a case study of UK and China - Essay Example

Comments (0)
Summary
The increase of business activities worldwide has led to the development of strategies that offer to modern firms a competitive advantage towards their rivals. Firms that operate in the global market have usual to face more challenges that those the operations of which are…
Download full paper
GRAB THE BEST PAPER
How does McDonalds alter its marketing mix between countries a case study of UK and China
Read TextPreview

Extract of sample
How does McDonald's alter its marketing mix between countries a case study of UK and China

Download file to see previous pages... erm – the performance of marketing strategies is usually depended on the resources available – funds, employees and technology (Luo et al., 2005, 50); however, it is also depended on the cultural and social characteristics and ethics of the targeted market.
Through the decades it has been proved that no all firms are able to work internationally; in fact, only those firms that have been able to align their strategies with the ethics and the culture of the targeted market have managed to survive in the specific market – entering a foreign market is not the most difficult part of a relevant marketing scheme (Palich et al., 111999, 587). Another issue is the fact that firms that have been established in countries with totally different social ethics and traditions are less likely to understand – at least on time – the psychology and the needs of consumers in a market with particular culture and ethics (Nakata et al., 2001, 255). Organizational culture is proved at this case to have a decisive role in the ability of a firm to develop the strategies that will be effectively implemented in the targeted market (Armstrong et al., 2009, 34); in this context, marketing schemes that are going to be used for the promotion of products/ services in a foreign market will be going to be successful only if they respond to the characteristics and the needs of local people (Hennig et al., 2002, 230); otherwise they will soon be led to a failure.
Current paper focuses on the examination of the ways that McDonalds has altered its marketing mix in order to respond to the needs of two different markets: the British and the Chinese. The identification and the evaluation of the relevant policies is based on two different criteria: the views that have been published in the literature – in relation with the study’s main issue – and the views of consumers in the above two countries. In this context, a detailed literature review has been developed in regard to the structure ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International marketing - the case of Mcdonald's
COO Effect 9 References 12 1. Introduction Internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environment are likely to achieve success if they are able to combine standardization with adaptation.
12 Pages(3000 words)Essay
How Mercedes Benz, a division of Daimler AG has applied its marketing mix in major global markets
It looks into the internationalization process applied by the division; the factors affecting the COO Effect, and how these factors relate to Mercedes Benz. 2 INTRODUCTION 2 Background Information 3 Mercedes Benz: Goals and Aims 3 MARKETING STRATEGY 4 What is Standardization and Adaptation?
12 Pages(3000 words)Essay
Mcdonald's case study
In 2003, McDonalds reinvented its mission/vision by implementing a “Plan to win” strategy that focuses on becoming “bigger, not just better”. Action plans in implementing this strategy are to increase sales in every geographic segment of the business; to offer relevant menu to its 60 million customers per day, and to gain the confidence of stockholders by the profitability of its operation.
3 Pages(750 words)Case Study
Human Resource Information System on Emerging Countries: A Case study of Procter and Gamble China
In all organizations, the human resource management is considered performing administrative functions (Mohapatra, 2010). This is true in under the classical human resource management.
22 Pages(5500 words)Essay
A critical evaluation of marketing slogans and its impact on organisational branding: a case study of McDonalds (UK)
When the marketing strategies are prepared then the seller of a product has to take into account the issue of branding. Brand creates a valuable position in the hearts of the consumers which represents their behavioural thinking as well as their experience with the brand
4 Pages(1000 words)Essay
Marketing Mix: ElBulli Case Study

The author explains that ElBulli restaurant employs qualified personnel with Chefs who are recognized across the globe being among them. The processes a business uses to achieve their objectives greatly influence their customers’ confidence in them. A business that uses fast and customer friendly methods is able to maintain a wider customer base.

2 Pages(500 words)Essay
Marketing Mix for U.S.A car market Chery Cars China
This paper embarks on a discussion on how the two companies can successfully invest in USA by laying out a suggested element mix. For the Chinese company, it should standardize its operations when investing in America but when investing in South Korea, it
8 Pages(2000 words)Essay
Marketing Mix for U.S.A car market Chery Cars China
However the three marketing mix that would be adopted by Chery or any other company is very different and highly depends on the needs and wants of the consumer market of the particular
8 Pages(2000 words)Essay
Marketing Mix for U.S.A car market Chery Cars China
iew as well as include instances of the way in which the company has entered other prospective global markets along with evaluating other leading car manufacturers’ innovative strategies in the US. From the secondary sources based evaluation of the company’s strategies in
8 Pages(2000 words)Essay
Marketing Mix for U.S.A car market Chery Cars China
The main finding is that Chery has attained considerable success through mixed strategies whereby it has standardized some of its marketing elements while
8 Pages(2000 words)Essay
Let us find you another Essay on topic How does McDonald's alter its marketing mix between countries a case study of UK and China for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us