Download file to see previous pages...
In the second section, the cross tabulations have been created to relate different questions and variables. The independent variables in this case are five including short distance, direct flights, affordable transport, number of flights per day and affordable hotels. Since I have found that these are the four major attractions for the people traveling in low cost airlines therefore, they are the independent variables. The dependent variable is the sales of the tickets of each low cost airline.
The following table describes the result of question that do people prefer to travel with low cost airlines. In the survey 77 people out of 120 claimed that they would prefer travelling in low cost airlines. However, out of 120, 43 people stated that they do not go for low cost airlines. It means more than 63 percent out of the total sample prefer travelling in low cost carriers, which is a significant percentage.
Out of 120 individuals, 83 belonged to the age group of 19-25 and 35 belong to the age group of 25-45. On the other hand, only 2 persons fall in age group 45-65. Therefore, majority were professionals and students.
Since the survey sample consist of 120 individuals belonging to different professions therefore, following table shows the description of their occupations. 38 respondents are professionals, 32 have managerial occupation and remaining respondents have other occupations (students).
The following table shows why people are attracted by the low cost airlines. It is interesting to note that out of 120 respondents, 37 argued that short distance attracts them to travel in low cost airline. On the other hand, 36 argued that they are attracted to fly in these airlines because of their direct flights, 35 go for these airlines because of affordable transport. The major attractions for these people are short distance, direct flights and affordable prices. Basically the low cost airlines are
...Download file to see next pagesRead More
As a result they are expanding as the others cut back on routes, reduce their workforce and other measures to cut on cost so as to break even. It is now more evident than ever that the low cost/no frills carriers are dominating the aviation industry in many regions notably Europe and United States due to their low fares and point-to-point route strategies.
The company has a unique business model of careful financial planning, control, efficient costing and a quick decision making process. Such unique business models have been known to ensure continued success in business organisations (Schein, E. H. 1980).
It wasn’t until 1955 when the airline was given the label of “Turkish Airlines” by the state (Turkish Airlines, 1996-2012). The airline, initially owned by the government, was privatized through the sale of 25% of its shares in 2005 (Turkish Airlines, 1996-2012).
Skymark Airline faces significant obstacles and hurdles in areas such as partnerships, network and aircraft configuration. This paper seeks to discuss the marketing strategies of Skymark Airline. Skymark Airline expects to continue with its profitable run throughout its fiscal year.
Although the tragic events that have taken place in the past, and those of recent years have had a major impact on the air transportation industry, low-cost airlines appear relatively immune to the changes and the environmental changes threatening traditional airlines.
It can be seen that the European airline industry has evolved from being dominated by large, business class air carriers to one which is increasingly controlled by budget airlines. The wide popularity and acceptance of budget air travel which has significantly increased air traffic and gave a boost to the tourism industry has began putting pressure on large airlines to create their own low profile brand in order to regain their market shares.
In the UK, three specific airlines lead in the marketplace, and the way in which they conduct business as well as their online image will be the focus of this paper. Under discussion will be easyJet, Ryanair and British Airlines (BA). The first two are low-cost carriers and the third is a traditional international airline.
With the use of quota sampling and random sampling this research also included the collection of primary data. Quota sampling was chosen because it facilitates the choice of the group of participants which can be interviewed, for example: 60 males and 60 females between the age of 19-25, 25-45 and 45-65.
Secondly, it is using a targeted marketing strategy that is aimed at getting the customer segment that is used to travel by trains and buses to shift to airlines. This customer segment is apparently wary of low cost air
Hence, it is believed that classic airlines is not reaching its targeted market effectively.
In order to devise a proper strategy for treating the above problems an internal and external analysis of the firm must be carried out which would help the organization
5 Pages(1250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Marketing strategies of low cost airlines in Europe for FREE!