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Sex, leisure and commodity - Essay Example

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Of the brands that have prevailed throughout denim history, Guess Inc., a certified first-rate luxury trade name among the various leading choices of the middle and the elite classes for jeans-inspired apparel line, is one of which to justly claim – ‘a label secure…
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Sex, leisure and commodity
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Sex, leisure and commodity

Download file to see previous pages... enough that it stands parallel with time and social revolution.’ Guess advertising, in its crucial role to tap the mainstream of commerce, knows exactly the heart of what more than meets the reality, as essentially flowing and easy to engage public’s good opinion in view and feel of inevitable trend, wherein buying attitude is thereafter induced, following a ‘natural desire to possess’ at depth. Hence, the key to the best consequence may convincingly be placing nature on the very spot and everything else just magnifies into it and makes certain so, the shape of a profitable commodity.
human nature, openly confessed to be a conventionally tolerated idea of ‘sexy and fabulous clothing.’ Breaking through the initial layer or impression, however, a more profound aspect of human nature, of lust and sex, every so often implicit by norm, is revealed. At first encounter, the picture makes a viewer critical of the correct statement of fashion (based primarily on the mutual notion about the brand) eyeing details on how pleasant or striking coordinates ought to accumulate in harmony with reference to each model’s garment pieces and accessories. Altogether, the quiet story is such that the trousers, or the fashion core at the lower half bears attraction to be perceived at the upper
half. One may undeniably infer that while each pronounced object flashes from its place with intensity, the more enticing element takes form from beyond the attention to social confidence as the obvious matter. In the middle of consciousness, overall gestures provoke, first holding still then snapping into a moment fluid with so much passion, that the observation evolves ‘fetish’ from ‘plain’, setting the viewer to read the message on an imagining dimension where further reflection of the label’s means proceeds libidinously.
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