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Critically analyse the purposes of Exploratory Market Research. Critically Assess the main advantages and difficulties of Exploratory research. Indicate the kind of problem which may be encountered in using it - Essay Example

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It should have the capacity to bring out the definitive conclusions but with great care. When a problem is not clearly defined then exploratory research is used. This kind of research…
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Critically analyse the purposes of Exploratory Market Research. Critically Assess the main advantages and difficulties of Exploratory research. Indicate the kind of problem which may be encountered in using it
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Critically analyse the purposes of Exploratory Market Research. Critically Assess the main advantages and difficulties of Exploratory research. Indicate the kind of problem which may be encountered in using it

Download file to see previous pages... It might also depend on qualitative approaches like informal discussions with clients, management, employees or even competitors. Sometimes formal approaches may also be considered like focus groups, through in-depth interviews, case studies or pilot studies and projective methods.
“In many social science circles, exploratory research seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. The goal is to learn what is going on here? and to investigate social phenomena without explicit expectations" (Schutt, 2006).
Exploratory research has the objective of inventing setbacks more accurately, clearing up conceptions, collecting explanations, deriving insight, annihilating unrealistic ideas, and constructing hypotheses. Exploratory research can be executed with the help of a literature search, following certain people about their know-how, and case studies. When seeking the help of people, exploratory research surveys does not seek for a representative sample, but to a certain extent, seeks to interrogate those who are well-informed and who might be able to offer perceptivity pertaining to the relationship among variables (Apple Computer inc., 1987).
Case studies may include counter pointing circumstances or benchmarking against an establishment known for its distinction. Exploratory research may formulate hypotheses, but will not seek to prove them. Exploratory research is qualified by its tractability (McQuarrie, 1996).
According to Babbie (1989) exploratory research is applied when setbacks are in an introductory stage. In reality Exploratory research is utilised when the subject of the research work to be conducted is new and also collection of data becomes very difficult.
This kind of research is stretchy and can tackle research queries of all types like what, why and how. Shields and Tajalli (2006) connect exploratory research ...Download file to see next pagesRead More
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