Download file to see previous pages...
On the other hand, tourism product can be defined as a service that can only be put to some use for deriving benefits. There are a number of features which are of relevance to the way in which travel and tourism products are managed and differentiated from physical goods. These include intangibility, inseparability, perishability, heterogeneity, and ownership (Evans et al. 2003:1994).
Intangibility of tourism products makes this business diversified yet accessible to all. Unlike goods, services such as accommodation in a luxury hotel and cruising to an exotic island cannot be bought in physical terms. In other words, these services can only be used by customers and service providers alike. Customers make use of them for fulfilling their purpose of travelling whereas service providers put them to use for making profits. In either way, they cannot be physically located but be experienced only. Baum (2006) argues that in a culturally diversified setup, the intangibility of tourism products enables tour operators and travel agents to adjust to the varying demands of visitors (151). They can increase the stake of services, wherever necessary, to optimise revenues. At the same time, the invisibility phenomenon associated with intangible service products poses some major challenges to overcome. Intangibility itself is an attribute that sometimes appears vague and superfluous. Unless the service itself proves its worth, potential customers may completely or partially ignore it. To take away the equivocation, tour operators usually apply tangible means to promote their services to target customers. This is why video clippings of holiday destinations or cruise ship tours are uploaded on the web to lure in customers into availing of the services. Similarly, tour organisers spend time and money to make creative and visually appealing travel brochures to minimise the uncertainty factor involved with intangibility.
Inseparability of tourism products is again a
...Download file to see next pagesRead More
The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.
It has well-preserved cities, culture, landscapes, food, and diversity of peoples and languages. The management in the tourism and travel industry has put sound measures in place to ensure full enjoyment of tourists, both local and international. These are geared towards making the United Kingdom a very competitive tourists’ destination in the world (Hamblin, 2001:7).
Relevance to this form of Special Interest Tourism: The site provides a framework of international standards with regard to tourism and also illustrates the policies adopted by the government of Australia in order to facilitate the development of tourism industry.
The conclusion from this study states that the success of the innovation is pegged on the ability to obtain intellectual property rights and developed working partnerships with both the suppliers and customers. The success of the whole process will depend on the contacts reached as well as the development of a positive relationship between the firms.
They are made by the indigenous and non-indigenous residents of a country (Aboriginal Art, 2012). Indigenous tourism concerns with the authentic cultural exposure. In recent years people have shown much interest in indigenous tourism as it gives the pure essence of traveling and experiencing different cultures.
Street art gained popularity during the 1980s, a time when there was the graffiti art boom and it is still applied to subsequent incarnations. Popular forms of modern street artworks include wheat pasted poster art and sticker art, stencil graffiti and sculpture.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
Travel and tourism are contemplated to be one of the fabrication industries in the humanity (Coyne 1996, pg 255)1. Once peoples thought that tourism is the action that an individual take a trip for entertaining him self or holiday purposes but now it has changed.
Tourism can have a different form, in accordance with the type of services provided to the public, however generally it refers to specific activities that are common around the world. Moreover, tourism tends to be evaluated differently in accordance with the part of the public
stic tourism, which stands out as a crucial feature, although it is significant to note that internationally, domestic tourism is considerably greater in terms of both volume and value. Globally, an approximated 85% of all tourism activity is domestic and accordingly, the
6 Pages(1500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Tourism Product Report for FREE!