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One of the most important target audiences would be teens and adults that embrace a healthier lifestyle, and as such it is the case that a soft drink could be developed to match the needs of this demographic. A few considerations should be made as to what people would be looking for. Should a drink be made no-calorie, mid-calorie or standard-calorie? If designing a drink around health benefits one is naturally inclined to desire a no-calorie drink however this may draw attention from consumers who are opposed to using aspartame or other non sugar based sweeteners. Moreover the company does not want to draw comparisons with their last mid calorie drink launch ‘Coke Blak” which more or less was a ultimately withdrawn from the market owing to the fact that he company had a poor marketing strategy and the product generally had a displeasing taste. In this regard the company could look to a full calorie beverage but the question remains as to how a healthy image could be promoted? In this regard, Coca-Cola should look to creating a natural version of its drink which has all of the same properties of its current beverage but without using high fructose corn syrup, preservatives, colouring and utilizing naturally sourced ingredients. From this perspective the company can compete head on with Pepsi-Raw but it can still be promoted as a healthy alternative to most soft drinks.
Why this proposal would be successful is two fold. Firstly this product satisfies a need in the market owing to the fact that most soft-drinks and energy drinks are either saturated with standard sweetning agents or with sugar substitutes where there has been very little presence of a ‘all natural’ soft drink. Moreover this product could appeal to a generation of people that are still interested in treating themselves to a soft-drink yet do not want to drink all of the related chemicals assuming an effective marketing and promotion strategy is
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clusion 16 7.0.References 17 1.0. Introduction Strategic management with the purpose of developing proper strategies is quite important for organisations as it is quiet likely to facilitate the attainment of growth along with competitive advantages. Thus, developing effective strategies would augment the likelihood of attaining success by the organisation at large.
This enables them to explore the emergent niches and benefit the most from new business opportunities. This expansion has also led to a rise in various challenges that compound the market environment and to a great extent undermine the functioning of the respective organizations.
Melville questioned social, political and aristocratic cultures of the Enlightenment Period. He did not believe in the reasoning of nature and was anti-rationalism. The Enlightenment encouraged emotions as aesthetics. Melville believed in the
within a single movement, Beethoven may be said to have remained within the classical framework, even while using it in startlingly radical and original ways” said Charles Rosen in his classical survey ‘The Classical Style . Keeping in mind this quote, it gives us a clear
In spite of the large number of newspapers available in Russia, Few Russians actually read them, only 10% compared to Swedens 90%. Russians spend 9 minutes on average devoted to reading dailies, Turks by comparison spend 74 minutes per day.
It has accelerated the rate of progress and led to the transformation of the world into a global village. Sending information overseas has been made easier and emergency services utilize wireless networks to communicate vulnerable information.
The second element is conflict – the confrontation that becomes clear while the plot develops. In The Secret Garden (1911), Marys conflict is most of all with herself and about her learning to interact with