Having made the transition to profitability, and declared our first dividend, we look forward to a bright future for our company. Given the recession in the economy and the all round poor performance, particularly in the…
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The financial performance of the company during the first quarter of the current year speaks for itself. The consolidated net revenues increased to $2.7 billion, representing an increase of 4% over the previous period. Store sales increased by 4% both due to increased traffic and higher average ticket. Consolidated operating margin improved by 850 basis points to 13%. Earnings per share have registered an impressive rise of nearly 250% and stood at $0.32 in 2010 as compared to $0.09 for the comparative period in 2009.
The improved performance is the result of the enthusiastic response to our products and services by our customers. Our continuing efforts at innovation, and success in providing our customers with enhanced experiences, along with cost reduction measures, have contributed to the better performance. As we continue to direct our efforts in these areas, we are confident of being able to maintain the momentum of growth that we have achieved.
To consolidate the gains made by us in the previous year, and to sustain and improve on our growth, we are adopting a strategy of structural changes that is expected to improve performance through a new and powerful regional support model. In addition to making changes to our approach in established markets, we are also expanding in emerging markets, particularly China, which we foresee as our largest market outside the United States.
In keeping with our mission of being more than passionate purveyors of coffee, we continue to concentrate on providing a rewarding overall experience to our customers. In this effort, we continue to be guided by our values such as respect for the individual, promoting diversity, and adherence to the highest ethical standards in all our operations.
As we march ahead with the confidence generated by the success of our innovative approaches in the year just gone by, and the enthusiastic response of our
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Starbucks 7 Table 2 Weaknesses and threats of Starbucks 8 Appendix 1: PESTEL analysis for Starbucks 11 Appendix 2: Porter’s five forces model 12 1.0 Introduction This paper seeks to evaluate Starbucks strategic fit in the market it is operating in. According to its FY11 Annual Report, Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, it operates in more than 50 Countries and it was formed in 1985.
170). Firstly, a business strategy must define the scope of the business. Secondly, the business strategy must be cognizant of customers’ current and future needs within the scope of the business. Thirdly, the business strategy must define the unique capabilities that will give the business the competitive advantage in its business area.
According to the paper the coffee drinker also like to determine whether Starbucks will be a good investment for the future. The paper describes the whole picture of the developing statistic of Starbucks and shows its popularity among the different classes of the population.
The current goals of the company is to maintain the standing of the company as one of the most recognizes as well as respected brands in the world. For achieving its current goals, the company plans to continue on its expansion path primarily focusing on the countries outside United States in retail as well as license store segments.
Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing (Starbucks Coffee Company 1). It was during this time that Starbucks started providing restaurants and espresso bars with coffee. In 1984, Starbucks started the coffeehouse concept which eventually became the foundation of II Giomale, a company which Schultz started in 1985 (Starbucks Coffee Company 1).
I would also like to thank the managers at the Starbucks store in ……. and the McDonalds outlet at ……. for sparing their valuable time and giving appropriate answers to all my queries. I am obliged to the entire staff of these outlets for helping me understand the processes adopted by them and the type of clientele that these food outlets attract.
n ever due to factors such as vast amounts of information, interactivity capabilities, more competition and integration with the international marketplaces. There is a need now more than ever to utilize marketing strategies to find solutions. A company I’ve supported as a