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hese two giants turned into a contentious issue that included business rivalry, questions over ethics, loss of jobs and nationalistic feelings, to boot.
This paper examines the issue from the above mentioned angles and applies management theory to the case where relevant to establish linkages between theory and practice. The first and foremost issue that was raised by the proposed takeover is the fact of monopolistic tendencies arising out of a conglomeration of two business giants. The next issue is that of undervaluation and the correct pricing structure to be applied in such a case. Further, the interests of stakeholders have to be considered as well. Finally, the issue of job losses and nationalistic sentiment playing upon the emotions of the parties involved in the debate has to be considered as well.
The proposed takeover and the aftermath of the proposal turned into a business saga replete with all the action and drama one would normally associate with a business thriller. When Kraft first approached Cadbury with an intention to purchase it at a valuation of $16.2 Billion in late 2009, the offer was rejected outright by Cadbury which claimed that at this price Cadbury was undervalued. Subsequently, the offer bid was revised and Kraft even went to the extent of mounting a hostile takeover bid. After a corporate battle that lasted well over two months, both parties announced in January this year that they have agreed to a merger between the two at a valuation for Cadbury at $18.9 Billion.
As one of the trade journals put it, “The historic acquisition of Cadbury International by Kraft Foods Inc. of US has just been concluded. After a five-month siege, Kraft Foods on the 19th of January, 2009 won the highly-publicised battle for Cadbury, turning its hostile approach friendly and securing the support of the UK confectioner’s board in its takeover bid. As the dust settles, industry watchers are asking what this remarkable development holds for the global
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The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
This paper "Global Marketing and Consumer Culture" seeks to describe how the emergence of global consumer culture reflected the international market as the cost of consumer culture is increasingly becoming subject to discussion in major forum.
An ordinary perception on race gives a shallow definition of racism basing it on the physical happenings and treatment. However, this study establishes that, racial segregation goes beyond unfair discrimination since; associations between races imply associations between places (George, 21).
People living there strictly followed the set custom, social system and the social ethos. With the rapid industrialization everywhere in the world that led to massive export and import of goods and flow of manpower, technology and knowledge to other countries on large scale the village culture broke to give way to cross cultural society and global village.
According to the report the business value system or system of ethics of many of the most successful Asian nations has been greatly influenced by the teachings of Confucianism which has shaped the people and their culture over centuries. Developments in transport, communication and computer technology have brought the vastly diverse people.
Valued at £11.5 B, this takeover of Cadbury is believed to have good impacts on the manufacturing jobs in the country. This takeover is also believe to be one of the most explosive combinations in quick meals, snacks as well as confectionary industry as both the firms
e intensification of worldwide social relation which link distant localities in such a way that local happenings are shaped by events occurring many miles away.
Internalization from a marketing perspective involves the practice of firms extending their products and services in
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