Nobody downloaded yet

Global marketing ethic and culture - Essay Example

Comments (0) Cite this document
This business story caught the imagination of investors and stakeholders alike who watched every move that these rivals made with diligence and eagerly…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Global marketing ethic and culture
Read TextPreview

Extract of sample
"Global marketing ethic and culture"

Download file to see previous pages hese two giants turned into a contentious issue that included business rivalry, questions over ethics, loss of jobs and nationalistic feelings, to boot.
This paper examines the issue from the above mentioned angles and applies management theory to the case where relevant to establish linkages between theory and practice. The first and foremost issue that was raised by the proposed takeover is the fact of monopolistic tendencies arising out of a conglomeration of two business giants. The next issue is that of undervaluation and the correct pricing structure to be applied in such a case. Further, the interests of stakeholders have to be considered as well. Finally, the issue of job losses and nationalistic sentiment playing upon the emotions of the parties involved in the debate has to be considered as well.
The proposed takeover and the aftermath of the proposal turned into a business saga replete with all the action and drama one would normally associate with a business thriller. When Kraft first approached Cadbury with an intention to purchase it at a valuation of $16.2 Billion in late 2009, the offer was rejected outright by Cadbury which claimed that at this price Cadbury was undervalued. Subsequently, the offer bid was revised and Kraft even went to the extent of mounting a hostile takeover bid. After a corporate battle that lasted well over two months, both parties announced in January this year that they have agreed to a merger between the two at a valuation for Cadbury at $18.9 Billion.
As one of the trade journals put it, “The historic acquisition of Cadbury International by Kraft Foods Inc. of US has just been concluded. After a five-month siege, Kraft Foods on the 19th of January, 2009 won the highly-publicised battle for Cadbury, turning its hostile approach friendly and securing the support of the UK confectioner’s board in its takeover bid. As the dust settles, industry watchers are asking what this remarkable development holds for the global ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Global marketing ethic and culture Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Global marketing ethic and culture Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from
(Global Marketing Ethic and Culture Essay Example | Topics and Well Written Essays - 2000 Words)
Global Marketing Ethic and Culture Essay Example | Topics and Well Written Essays - 2000 Words.
“Global Marketing Ethic and Culture Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
...?[Your full June 13, The Art of War The quote by Sun Tzu has a great application in the development of one’s moral and ethical framework. The real art of war teaches us that we should prepare ourselves even for the worst attack by the enemy and should make ourselves so strong that the enemy feels itself weak. It is not right to shut our eyes and expect the enemy not to attack or if it does, we do not see or confront it. This lesson helps build strong morals and ethics in our personalities. This teaches us the importance of preparedness for the worst. This teaches us how dangerous it can be if we show recklessness, cowardice, temper, delicacy of honor, and over-solicitude during hard times that may come in...
1 Pages(250 words)Essay
Global Marketing and Consumer Culture
.... The emerging culture permeates national borders and culture (Cashmore 1997). The emerging global consumer culture is pushing people to live under a single system. There exist variations between exposure to global flows and the extent to which people identify themselves with the mainstream global trends. Bicultural identities have been formed through globalization (Ritzer 2002). One aspect of the emerging culture is a robust connection with the traditional culture while the other is linked to the emerging global consumer culture. The...
9 Pages(2250 words)Essay
... Task “Ethic” Race and spatial imaginary are inseparable. Spatial imaginary on racism involves presumed discriminative racial identity in shaping up opportunities and life chances for individuals and groups. This essay intends to examine the dynamics of appreciating race and racism work by accounting for the vibrant ways in which racial identities are spatialized in tandem with a racialized space. An ordinary perception on race gives a shallow definition of racism basing it on the physical happenings and treatment. However, this study establishes that, racial segregation goes beyond unfair discrimination since; associations between races imply associations between places (George, 21). For instance, space can create racism through... the...
5 Pages(1250 words)Essay
Global Culture
...of Information technology job works to India because Indians have good knowedge of english and they are skilled in the job. Other countries are also given jobs on the basis of skill. This global culture and the benefits are on the trail of web culture of the modern times. Global free market is the key to solving problems of poverty in under developed or developing countries. This is done through providing job works to these countries by developed economies to avail of the benefit of saving in the cost of labour. The new global culture standing on the platform of global free market can...
6 Pages(1500 words)Essay
Global marketing ethic and culture
...up in London to protest against this takeover owing to the job losses that they may incur. Similarly, Kraft’s shareholders specially its largest shareholder Warren Buffet is worried about the mounting debt that the firm has taken in order to materialize this deal. Thus the issue is not just limited to the takeover of one international firm by another but it also carries with it the different ethical consequences. Apart from this there will also be issues regarding the culture as well as global marketing theory which need to be understood and analyzed in order to properly evaluate this proposed merger. This paper will therefore attempt to provide an objective analysis of...
8 Pages(2000 words)Essay
...Module Q In each of the cases who benefits and who suffers from the alleged ethical and legal lapses of Airbus? In each of the cases presented in the study, Sabena Air suffered the most as the whole airline collapsed for purchasing unwanted Airbus planes. In Sabena Airways case Belgium government ended up at the losing side since they had 51% stakes in the company whereas Airbus benefited from the deal. In case of Kuwaiti Kickbacks, Kuwait Airways Corporation and Kuwait government initially suffered the higher cost but with the intervention of Ministry of Finance the deal was saved for KAC however airbus suffered the loss of an order. In case India, both Indian Aviation and Airbus have benefitted from the deal either it...
1 Pages(250 words)Case Study
Whistleblower, Ethic audit & ethic officer
...Response Business practitioners need to be concerned about this ethical issue in business because it is about one’s commitment to honesty, truth, and integrity. It is sad that whistleblowers are taken to charge when what they really do is stand up for the truth unlike everybody else. Businesses should display corporate social responsibility in the first place and not engage in activities that the owners feel embarrassed disclosing to the public. From the business owners’ perspective, this ethical issue is worth being concerned about because not only is it about safeguarding their image before the society and maintaining customer loyalty, but it is also about fixing errors within the business and...
1 Pages(250 words)Essay
Global Culture
...Global Culture. Task: Global Culture. Race and ethni has always played a vital role in influencing the direction that the society takes. The issue of race takes various forms due to the different cultural orientations that define our existence in the world. This means that different people have different expectations in line with what they were brought up with, and what they feel is the best approach to tackling everyday issues. This essentially means that due to race, there are expectations that define our existence in the world, and as such, this extends to the expectations that we have of other people who may not necessarily be of our own race (Taylor...
12 Pages(3000 words)Essay
American and Chinese Business Ethic Culture the Chinese non-governmental organization sector, such that NGO officials have largely been involved in scandals that entail using donations to afford luxury lifestyles (Irwin, 2012). The overall effect of this nature of business environment is that corruption in the Chinese business environment is rampant, thus hindering the ability of most of the Chinese firms to cope and compete effectively with their European and USA companies on the global business front. Thus, the Chinese business ethic culture benefits only few individuals who are able to bribe their way into obtaining tenders, contracts and other business deals through bribery. What specific ethical principles...
4 Pages(1000 words)Essay
...the philosophies of duty of care and deontology. Duty to care is a moral philosophy which holds that caring is a global attribute among humans (Class notes). If all the people shown in the film believed that it was their duty to care about the state of the economy, millions of people would not have lost their jobs and houses. Under this philosophy, the assumption is that everyone has the impulse to care. Deontology or duty-based ethics holds that people are morally obligated to follow certain rules, despite the outcomes (Class notes). If the parties acted under this philosophy, they would have felt obligated not to lie and cheat the public. Works Cited Ferguson, Charles, dir. Inside Job....
2 Pages(500 words)Movie Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Global marketing ethic and culture for FREE!
Contact Us