The aim of operations and operations management is to produce and deliver products and services that satisfy market and customer requirements and which provide the customer with an experience that goes beyond the point of sale - Essay Example

Download file to see previous pages... Quality is the key because any process completed without the expected quality will be abhorred by the intended customers, leading to problems for the organisation. Furthermore, if crucial total management programs like TQM are incorporated, then there will be optimal quality in all the processes, making organisation’s every initiative a successful endeavour. When quality products or services come out of an organisation, as a continuation of operation management, they have to be marketed aptly with effective after-sales service as well, so that the customers will be optimally enticed and they can become permanent customers of the organisation. So, this report will analyse how organisations as part of operation management should focus maximally on quality to produce and deliver products and services, that can satisfy market and customer requirements and which can provide the customer with an experience that goes beyond the point of sale
We all deal with the issue of quality in our daily lives. We concern ourselves with quality when grocery shopping, eating in the restaurant, making a major purchase such as an automobile, a home, a television or a personal computer. Perceived quality is a major factor by which people make distinctions in the market place. Whether we articulate them openly or keep in the back of our minds, we all apply a number of quality criteria in every aspect of our lives. When the customer wants the end product to be of optimum quality, then all the organisational processes also need to incorporate good quality to come with the quality product. So, the basic argument is that as part of operations management, all the processes that happen inside an organisation should have quality intrinsically incorporated in it.
Quality can be managed optimally, only if the leader firstly imbibes it, in his/hers own functioning. Then only, he/she can set example and imbue it, in his/hers employees. The success or failure of ...Download file to see next pagesRead More