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1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di - Essay Example

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Segmentation is done to know the actual needs and demands of the customers, to know what they want in what style and what amount. Segmentation is done…
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1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di
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1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di

Download file to see previous pages... Implementing effective segmentation strategies is an efficient way with the help of which better outcomes can be generated. If firms are well aware of the needs and demands of the customers, then they can cater them accordingly and can produce better outcomes. (Pride, pg 753, 1995)
The above-mentioned elements should be taken into an account in order to start a fast food organization. In every place or area, there are numerous customers with different sets of needs and demands; same is the situation with the UK. To open a fast food organization in the UK, segmentation should be done in an appropriate manner. Different techniques can be followed to know the needs and demands of the customers. Different researches can be first conducted to know the thinking of the customers. Analyzing the mentality of the customers, viewing them and then taking a decision is an important step, which should be considered properly. Surveys should be conducted to find out the taste of people, in order to know what food items are needed, whether they are meat or chicken lovers. What the ratio is of the people who want meat or chicken in their food. By doing this kind of survey or research better solutions can be made with the help of which enhanced outcomes can be developed and this will benefit the overall organization. Doing survey is an important and the foremost responsibility of every organization in order to know the needs and demands of the customers. (Pride, pg 753, 1995)
After doing a survey, temporary food stalls can be maintained to know the future results. With the help of this method, the seller can know how many people there are there who are attracted towards their food items. What is in their minds, what they need and thus with the help of this method, potential buyers can be attracted to the item and this will help in generating better and effective outcomes. There are various ...Download file to see next pagesRead More
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