Download file to see previous pages...
I will further elaborate on the financial performance with the help of the following ratio analysis. For the ratio analysis, the figures have been taken from the 2008 and 2009 financial statements.
The current Ratio evaluates the liquidity of the company. It represents a safety net for the creditors. Nike has improved its liquidity over the last year. It now holds $3 for every $1 of its short term debts as compared to $2.7 of last year. In comparison to the relevant industry, it is one of the most liquid companies’ (Bloomberg, 2010). The analysis further shows that Nike holds an excess of the working capital in current assets which should be invested in the marketable securities for generation of further income.
The Quick Ratio is another measure of solvency and measures the liquidity of the company. This ratio removes the inventory and prepaid from the current assets as they are not as liquid as others. Nike has improved its liquidity position in the market with a ratio of 2.4 as compared to 2.1 in 2008. It now holds $2.4 for every dollar of short term obligations to the creditors. The analysis further shows that more than 50% of the assets are help up in the receivables and hence, the company depends on the collections for meeting of the obligations. Compared to the industry, Bloomberg again reflects on the liquidity position of the company as one of the better company’s income (Bloomberg, 2010).
The Debt to Equity ratio indicates the strength of the balance sheet rather than the growth and earnings prospects. Nike has reduced its debt ratio from 6% to 5% in 2009. Even though, the company increased the lending but at the same time, it also increases its equity in the market. Nike has always maintained its strength in the balance sheet because of the less leverage. Nike generated $0.05 in addition to a dollar in equity. Industry comparison shows that the company is least risky but it must add on its debt more so that it can generate
...Download file to see next pagesRead More
Nike Globalization Table of Contents Introduction 3 Task 1 3 Task 2 5 References 6 Introduction Over the years global economic environment has been remarkably impacting the business organizations and the decision making process of them. The impact of the global environment is more on those firms that have exposure to the global market as compared to those whose businesses are confined in the domestic market.
Far from being a new innovation, direct marketing has been a technique of advertising and selling products or services for centuries: from the first peddlers and traveling salespeople, to the development of catalogues and mail-order services, to the numerous techniques and media channels used today.
First of all, STEEP analysis and porters five forces analysis has been done to analyze the external environment of the company. It has found that women fitness industry appears very attractive for the new and
The author states that the producer of this advertisement uses rhetoric that is not subtle. They definitely did not want people to believe that through wearing of cleats an individual becomes faster than a Bugatti. There is no possibility for an individual to run 200 mph. unrealistic expectations are a common tactic.
The move to digital and social marketing aims to differentiate the global sports company from its competitors. Essentially, the shift is a notable shift from Nike’s traditional methods of advertisements such as television,