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In the United States, BP expanded its operations through the acquisition of US Standard Oil Company (Longhurst, 23-27). BP has made considerable efforts to make sure that it continues to diversify within the energy markets other than the petroleum products. It also has a 50 % stake in the solar energy company it purchased from Enron, the BP Solarex. The company markets its products to about a hundred different countries. Its turnover exceeded over US $ 239 billion in 2009 and it employs a diverse group of over 92,000 individuals.
British Petroleum (BP) became Britain’s largest and the world’s third largest oil exploration company, after its acquisition of Amoco. BP focuses on the exploration and production of natural gas and oil products. It has achieved economies of scale in various segments of its business and has vertically integrated over the last two decades. The company is involved in refining oil products, marketing its own products, and handling the transportation of its products to merchandisers. Moreover, the company also markets the by-products of crude oil produced during the refining process. It is involved in the production of acetyl products, aromatics and certain polyester intermediaries.
The exploration business conducts research and locates oil and natural gas sites. Once located a cost-benefit analysis determines if drilling is feasible. Once feasibility has been determined, BP engineers work on field development, after which drilling of crude oil commences. Then the crude oil moves to the refining sites. BP performs all these mid-stream and up-stream tasks by itself. Alternative energy business segment focuses on developing new technologies. It is successfully catering energy needs through production of solar and wind energy. Research on bio-fuel products is also underway and other alternative sources of energy are being developed and marketed.
A key objective
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The airline ranks the best on its long haul flights. Moreover, the airline is cheaper in long flights compared to its competitors. However, the airline faces a high level of competition from its competitor’s in short domestic flight. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).
Essay on British Airways Name: Institution: ESSAY ON BRITISH AIRWAYS “British Airways and its predecessor companies have been at the very forefront of air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004).
Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources.
The peak of the British Invasion was in 1964-1966. It is interesting that the roots of this phenomenon are grounded in the USA with the explosion of the rock and roll music in America in 1955. Inspired and amazed by the new style of music and the success of the rock singers and bands, such as Elvis Presley, Bill Haley, the Comets and others, British teenagers started forming their own bands trying to copy their American idols.
As described by Edward Said, Orientalism is the ethnocentric way Europe approached the Asian territories thinking that the people of the orient and Arabic states were gullible and devoid of energy and initiative (Said, 1978). From the British point of view, Orientalism connotes foreignness or otherness, things that are not British (The Norton Anthology of English Literature, 2003).
It need be noted, however, that the aforementioned history is far from a proud one insofar as BP's activities were closely linked to British colonialism and, indeed, were sustained and supported by the imperialist framework. What this means is that BP received concessions not available to any other non-British company, including national ones, and obtained drilling and exploitation licenses which were even denied to local companies.
are the largest national airline in the UK, based on the fleet size, the number of international flights, and the number of international destinations. British Airways are second to easy Jet based on the passenger base. The board that governs the British Airways was formed in