We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Marketing Mix: Distribution Channels (Place) - Essay Example

Comments (0)
Summary
Starting in 2011Terrafugia Corporation will start the scheduled delivery of the first commercially available road legal airplane on the market; with a projected price of $194,000 the product is aimed for the affluent individuals who have ever dreamed of flying .The second…
Download full paper
GRAB THE BEST PAPER
The Marketing Mix: Distribution Channels (Place)
Read TextPreview

Extract of sample
The Marketing Mix: Distribution Channels (Place)

Download file to see previous pages... The third company, Carter Aviation Technologies has developed the Carter Copter. The Carter Copter is an Auto Gyro/airplane hybrid that will also be road able.
The importance of tailoring the strategy to best fit your target audience and fulfilling their needs and expectations is the deciding factor between success and failure. Direct marketing through a dependent organized dealer network and internet sales representatives and website will facilitate reaching their customer base effective. The type of product is usually the determining factor in level and scope of distribution is adequate for a given market segment.
For Terrafugia, and their Transition road able aircraft, they are going to cater a niche market of affluent, upscale, sport minds consumer. By positioning themselves as the ultimate “luxury transportation experience”, Terrafugia must deliver a luxurious , exclusive unique experience for their customer. From the luxurious dealer showrooms to their custom built Transition aircraft, the company must create an environment and portray an image of exclusivity, luxury while keeping their sense of freedom and adventure. T he company need to tailor their marketing to suit the demands and high expectations of their customer base.
The Transition will be the first mass marketed road legal airplane in the market which are scheduled to be released in 2011.Tailored for a high-end luxury niche market, the Transition provides all the sophistication and features of a regular light airplane, albeit with a distinct advantage of being a front wheel drive road legal vehicle. Although the Transition will be a road legal car, it is not meant to replace your automobile for everyday use. The Transition is meant to be driven to and from the airport without special attachments or trailers and able to driven in case of bad flying weather. The Transition is ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Mix
Marketing mix Name: Instructor: Subject: Date of submission: Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits.
8 Pages(2000 words)Essay
The Marketing Mix: Distribution Channels (Place)
The distribution channels of a company are part of the place marketing mix variable. Companies can use different channel options. Three channel options are direct marketing, sales forces, and vertical marketing systems. Two products that require different distribution plans are automobile and canned foods.
3 Pages(750 words)Essay
The Marketing Mix: Products, Brands and Their Distribution
It is a state beyond customer delight. Fournier in her study states that relationship is a state that passes through various evolution stages. A customer does not develop relationship with a brand on the first day it is being used. It may take weeks, months and years depending upon the nature of the brand and product.
4 Pages(1000 words)Essay
Marketing Mix
These are explained below: A product is either a tangible, physical product or a service. It is critical for organisations to understand the product or services that they will sell. Some of the features of the product/ service that the organisation must carefully design and should be knowledgeable about, include market segment, product quality, brand name, support and other factors.
4 Pages(1000 words)Essay
Apple Computers Marketing Channels
This paper is for one of the best selling company Apple, which provide the brief description of its each and every product. Along with this there is a deep insight of the situation analysis, the target market, all the marketing objectives and also the marketing strategies that have also been used and along with this the process of monitoring, controlling and the process of forecasting strategies.
8 Pages(2000 words)Essay
Marketing Mix
ing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing mix is the mix that a company offers to its target consumers. It is for the audiences to pick and choose
6 Pages(1500 words)Essay
Marketing mix
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
4 Pages(1000 words)Essay
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
Before moving into the distribution channels and the whether or not the company will be successful with the newer channels, it is essential to get a brief overview of the company and the current channels
3 Pages(750 words)Essay
The Marketing Mix: Distribution (Place) Strategies slp 03
The company does not adopt any wholesalers, brokers or agents and all the distribution is by the company directly. Wal Mart sells its products through the distribution channel
2 Pages(500 words)Essay
Distribution Channels
Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which
3 Pages(750 words)Essay
Let us find you another Essay on topic The Marketing Mix: Distribution Channels (Place) for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us