Nobody downloaded yet

Product Placement in the UK - Assignment Example

Comments (0) Cite this document
Product placement is simply when broadcasters are paid money to display products in the middle of shows. The purpose is simply to mesh in the products with what the activities that the characters are doing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Product Placement in the UK
Read TextPreview

Extract of sample
"Product Placement in the UK"

Download file to see previous pages The move has been approved in recognition of the crisis that the industry is in because of declining ad revenues and to make sure that the British broadcasting networks are not rendered uncompetitive due to unnecessary restrictions. However the government has drawn the line on product exposure in children shows and the exposure of products such as alcohol, tobacco or those food products considered unhealthy.( Campbell Denis ‘TV product placement: Bradshaw bans nasties’)
If we look at product placement through the marketing mix (4 P’s) perspective we can clearly see that this is a form of promotion, something that manufacturers might invest in as an alternative to advertising.
If we analyze the efficacy of product placement using the tools of brand recognition and recall research indicates that brand recall and recognition was significantly improved with product placement activity. However research has generally been contradictory on whether it affects brand attitude change. These findings indicate that product placement could play a beneficial role on new product launches when achieving brand recognition is a key goal.( Kaijansinkko Riku ‘Product Placement in Integrated marketing communications strategy’)
Another interesting analysis of product placement indicates that it maybe more effective then advertising because the consumers are not expecting this kind of stimuli when they are watching television or a film. This ‘Von Restorrf’ effect however maybe affected in the UK by the controversy that product placement has generated which will probably result in consumer’s expecting product placement.( Kaijansinkko Riku ‘Product Placement in Integrated marketing communications strategy’)
This issue is now very pertinent for discussion after have being approved very recently on the 9th of February 2010. Although it was being discussed last year it was still far from being approved (which puts a totally different perspective on things) ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from
(Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 Words)
Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 Words.
“Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Product Placement: Its Purpose and whether It Works
...? Product placement: Its purpose and whether it works Introduction Marketing is a vital aspect of effective business strategy that is mainly people centric with major focus on meeting the demands of the customers. Various aspects of marketing are important factors that greatly facilitate in creating a niche position for the products within the desired category. The diversity of consumers and their changing needs are critical inputs that necessitate companies to target specific group of customer segment and create/ meet their requirements. In the highly competitive environment of current global businesses, product placement becomes a key challenge to...
8 Pages(2000 words)Research Paper
Business Placement
...’ GDP was $432 billion (Select USA-Consumer Goods, 2013). Various web-based salary calculators indicated that an average salary in FMCG sector is $ 57, 500 (Totaljobs, 2013). The starting salary for graduates is expected to be $ 27000-40,000 annually (after converting into US dollar from UK pound) (Graduate Remuneration Bureau, 2013). However, it is important to note that the industry is highly volatile due to low durability and lesser product life. Secondly, the regional inflation rates also have an impact on the salaries of this industry. Due to relatively steady rate of dollar, the salary increases in developed economies like US and UK are relatively low (HayGroup, 2012). 3.1 3M...
16 Pages(4000 words)Essay
Industrial Placement
...Industrial Placement Report Introduction This report is intended to learn the problems and issues existing in the selected organisation and to reportthe problems to the top level executives for rectification. The area of study selected is human resource practices in the organisation. Human resource is an equally important aspect along with other resources that aid the success of any organisation. Human resource involves all the employees working inside the organisation. "The objective of Human Resources is to maximize the return on investment from the organisation's human capital and minimize financial risk." (Human Resources. 2007). Active and efficient working of human resources in the organisation accelerates the productivity... . Cultural...
12 Pages(3000 words)Case Study
Product Placement in the UK
...The television audience has a striking difference and in each country the rate of people watching television is completely different. The expectations differ from one person to another. This may depend on the social and cultural status of an individual. The countries in which they reside play a major role since it has a great influence on their liking and way of life. The place in which they reside contributes a major part to their lifestyle. (Segrave, 2004).The people in U.K, U.S and other European countries have a different taste and their outlook on television programs is different. The placement of product also depends on the audience. A product's life time and its place in the market...
3 Pages(750 words)Assignment
Work placement
...intellectual development are also of interest. Future kids Computer Learning Centers Istanbul - Turkey, 1997 Goethe Institute, German Course, Frankfurt-Germany Super Intensive German Course Level 1, 2001 August Goethe Institute, German Course, London - UK, September 2004 - December 2004 Goethe Institute, German Course, Hamburg - Germany, April 2005 - May 2005 German Course, Westminster University, September 2004 - May 2005 Specific Evidence The following questions are designed to encourage you to provide specific abilities. Your examples can be taken from your education, work experience, placements or spare-time or other voluntary activities but do not write solely about...
10 Pages(2500 words)Essay
International Television - Product Placement
...What are the television business and regulatory factors that have encouraged product placement and why do some broadcasters and national advertisers resent it? Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the sponsor. In other words, it could be defined as “the purposeful incorporation of a brand into an entertainment vehicle”. This vehicle could take the form of television, radio, video games, music records and even the written word (Russell & Belch, 2005). Although there is a symbiotic relationship...
10 Pages(2500 words)Essay
Industry Placement
...Running Heading: Industry Placement Industry Placement Contents Contents 2 BACKGROUND and overview OF THE ORGANIZATION 3 Analysis of leadership in the organization 3 CULTURE WITHIN THE ORGANIZATION 4 problems and CHALLENGES THE ORGANIZATION might face 4 actions to MANAGe these challenges and problems 5 Leadership style and motivation of employees 5 Reporting to department 5 Triple bottom line reporting 6 Managing the Change Effectively 6 Effective communication 8 Conclusion and recommendation 8 Bibliography 10 BACKGROUND and overview OF THE ORGANIZATION Toys R Us is an international retail company that is involved in the redistribution of an array of toys and electronics spreading across...
8 Pages(2000 words)Essay
Please explain 'product placement ' and evaluate the effectiveness of product placement in moveis and online games
...Product placement and effectiveness of product placement in movies and online games Contents Contents 2 Introduction 3 Discussion 3 Product placement3 Product Placement Market 6 Effectiveness of Product placement 7 Conclusion 10 References 11 Introduction Product placement or embedded marketing is any kind of communication made to the public through audio visual which consists of reference to a product or service. There is severe audience fragmentation in the traditional media outlets. It has led the advertisers and the marketers to...
8 Pages(2000 words)Essay
Product Placement as a new method of advertising
...In a rapidly changing media environment the audience becomes immune to traditional methods of advertising. S the advertisers developed a new method - the so-called Product Placement. I believe that the advertising incorporated in TV shows and movies is more effective than commercials. In the veiled advertising that appears on TV or in the movies, there is, obviously, a distinct advantage: the advertising message is embedded in the gist of the work of art, but people - no matter they like it or not - certainly perceive the information and keep it in mind; it comes out when they see the product on the shop shelf. Moreover, the Product Placement is much...
1 Pages(250 words)Essay
Work placement
...Work Placement Work Placement Industrial attachment or work placement is a crucial phase for successful completion of a degree, especially those that entails technical skills like engineering. My work placement was at Henkel Company in Saudi Arabia where I worked as a production Engineer for one year. At the production section, I was involved in solving issues related with production such as quality, establishing the type, quality and quantity materials required for production. When joining the company, I set my learning objectives to help me grasp crucial skills in the field. First, I wanted to gain...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Product Placement in the UK for FREE!
Contact Us