CHECK THESE SAMPLES OF Loyalty And Customer Relationship Management In Banking Sector: Case Study Of HSBC
Post answering the questions, the author presents some discussion points pertaining to HSBC global branding & marketing strategy.
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The primary success factor of hsbc has been their emphasis on localization of the HSBC brand in the region of operation thus making customers more comfortable to deal with them.... The localization model of hsbc is supported strongly by their global technology system called Hexagon Infrastructure having foundations laid way back in 1983 and subsequently key enhancements implemented in 1987, 1989, and 1994 (Peffers and Tuunainen....
5 Pages
(1250 words)
Case Study
The primary success factor of hsbc has been their emphasis on localization of the HSBC brand in the region of operation thus making customers more comfortable to deal with them.... The localization model of hsbc is supported strongly by their global technology system called Hexagon Infrastructure having foundations laid way back in 1983 and subsequently key enhancements implemented in 1987, 1989, and 1994 (Peffers and Tuunainen.... Another key success factor of hsbc is their focus on some specific customer needs through niche marketing like the example of pet insurance offering in the spotlight document....
4 Pages
(1000 words)
Case Study
The website can prove as a vital source for collecting data of hsbc customers.... Which specialist service of hsbc attracts most score of visitors.... Rest the outlook and color coordination of the website is upto the mark and follows the theme of hsbc.... hellip; According to the paper, the main problem which hsbc fell victim to was the fact that it was unable to analyze the client information correctly or all the information regarding the client was not available at hand at the time of decision making or there was a lag in provision of vital information at the time of decision making....
2 Pages
(500 words)
Case Study
hellip; Frederich Reichheld saw the perspective of loyalty as a crucial factor in the premise of the investor, employee and customer retention.... In line with Reichheld's work, he was able to associate the connection between loyalty and profit through studying retention at the end of the customers and employees (Reichheld, 2011).... Reichheld joined the company in 1978, whose duties encompass leadership activities, mainly concerning the context of Compensation and Nominating and management committees across the globe....
13 Pages
(3250 words)
Case Study
nbsp;The Hong Kong and Shanghai Banking Corporation was established in the year 1865 with a view to providing financial assistance for the growing trade between Europe, India and China and ever since its establishment hsbc has been a pioneer of modern banking practices.... This paper discusses the concept of competitive advantage with respect to the Hong Kong and Shanghai banking Corporation, one of the largest banking and financial services organizations in the world which has over 9500 offices in 86 countries and networks spread across continents....
7 Pages
(1750 words)
Case Study
The Business report on operations management based on the technique of lean six sigma.... The paper under the title 'customer Loyalty Schemes' focuses on TESCO which has been a pioneer in the implementation of customer loyalty schemes which had greater intensity of the response and also paved the way for business excellence due to customer retention.... hellip; The application of six sigma concepts and DMAIC technique to design a customer loyalty program is the most commendable business proposal....
6 Pages
(1500 words)
Case Study
The paper "customer relationship management: Barclays and Halifax" presents CRM strategies of the banks Barclays and Halifax, both maintaining a diverse set of financial services that include investment, international banking, credit services and account development.... All of these factors make both Barclays and Halifax need to take a customer-centric approach with a marketing discipline to improve the customer relationship.... This suggests incorporating unique service or product innovations into the proposition, therefore providing something the client cannot receive with their current banking relationships (Linne, 2010)....
8 Pages
(2000 words)
Case Study
This paper “customer relationship management: IKEA and HSBC” aims at discussing the case of HSBC and IKEA and how these companies have applied customer relationship management into their daily processes.... hellip; The paper aims at discussing; the effectiveness of applying customer relationship management will be discussed as well.... customer relationship management, which is widely known as CRM holds enormous importance in today's competitive world....
10 Pages
(2500 words)
Case Study