E-Commerce as the Most Popular Mode of Buying Goods - Essay Example

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Summary

The paper "E-Commerce as the Most Popular Mode of Buying Goods" makes it clear that in the age of advancing technology, the sales and marketing of products and goods have touched a new horizon. E-commerce has increasingly become the most popular mode of buying goods…

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E-Commerce as the Most Popular Mode of Buying Goods

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Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: ocie68

Extract of sample "E-Commerce as the Most Popular Mode of Buying Goods"

But the company’s strength lies in its belief that the virtual market has limitless scope and needs to be exploited in innovative ways, using the latest technology that is popular amongst the masses. Thus, the company has been increasing its merchandise through acquisitions and partnerships while looking at more creative ways to sell goods.
Today, iPhone has become the main platform of eCommerce activities for Sears and its group. The company has introduced a unique market strategy of providing the iPhone users to look for the goods which they can buy and collect from a nearby located driveway store.

The customer can even send the photo of the goods that he/she wants to buy and the company traces the product and makes it available to the customers. The use of technology has significantly improved its market position and sales performance in recent times. The company has also forged alliances with other companies and sells its goods at the good commission. The innovative strategy has paid off with 22% and 42% growth in the visitors of Sears and K-Mart in 2009! Indeed, the company has successfully exploited technology to gain a competitive edge. Read More

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