Nobody downloaded yet

Marketing Research Plan - Essay Example

Comments (0) Cite this document
Summary
Cell phones of popular brands have limited features. Customers are fed up of the popular brands tactics of providing new technology features in…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Marketing Research Plan
Read TextPreview

Extract of sample
"Marketing Research Plan"

Download file to see previous pages with dependable services can be the best available means to capture the market well in time when the idea is still new to capture the cell phone users’ attention by a successful company like JF Electronics.
What is a customizable mobile phone? A customizable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per the customer demand. It could be a GSM phone to be customized or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone; whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customized mobile phone to be introduced by JF’s Electronics will offer the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. It has been the JF’s Electronics unique selling point to offer custom-made computers of high quality in affordable price range, which has helped it expand throughout the US Northeast. The marketing research plan for the customized mobile is going to follow the same USP of providing a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service provider; no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and repair (Elgan, 2008).
The research objective of my marketing plan is to know the response of the customers if a customized mobile phone is offered for sale in the company’s store and on the company’s website. As the idea of a customized mobile phone has been not just in the offing, customers have been purchasing through online stores, so it means ours is not the only company; other companies are there for our company JF’s Electronics to compete with.
Considering the current market situation at macro level, research needs to be made first of all at legal level to know ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words - 1. Retrieved from https://studentshare.org/miscellaneous/1562332-marketing-research-plan
(Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 Words - 1)
Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 Words - 1. https://studentshare.org/miscellaneous/1562332-marketing-research-plan.
“Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.org/miscellaneous/1562332-marketing-research-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Plan- Marketing metrics
...?Marketing Plan- Marketing Metrics Table of Contents Table of Contents 2 Recommendations in the Marketing plan 3 Identified Key Marketing Metrics 4 Recommendation on How GGI Can Improve on the Key Marketing Metrics 5 The Most Important Metrics for GGI at Present 6 References 7 Recommendations in the Marketing plan Global Gadgets Imports (GGI) had entered the retail market in 1995 through the opening of a new retail store. GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it...
3 Pages(750 words)Essay
Marketing Plan
...?Executive Summary Creations for You is a brick and mortar Victorian home which will be developed to offer the distinct wedding services in the Colorado area. The basis creations that will exist in the home will be theme weddings, receptions, kid’s birthday parties and any other entertainment events requested. In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize...
10 Pages(2500 words)Term Paper
Marketing plan
..., 2003, p. 33). Because most of the customers are from rich families, they will be able to afford high prices. Skimming tactics involve setting high prices for unique products and services. Pizza Restaurant’s products and services offer leisure and entertainment to rich customers. The uniqueness of the products and services is the basis of the unique selling proposition. In this situation price skimming will ensure high demand. Pizza Restaurant’s products and services are branded as unique in the market. Given the demographic profile of the market, this branding strategy is feasible even when price skimming is implemented since majority of the customers are from an affluent community (Grover and...
2 Pages(500 words)Essay
Marketing plan
...?Answer to Question Emotional appeal will be used in a message that emphasizes upon the leisure and entertainment activities in the restaurant. Because most of the customers are from rich families, they will have access to TV and the internet. Therefore both TV and online media should be used in communicating the message. In implementing the mass-marketing strategy, Pizza Restaurant will be communicating to a broad audience most of whom will be from rich families. TV and online media provide the highest reach (Kotler and Keller, 2006). Therefore TV and online advertising would be the most effective marketing strategies. The application of these media would facilitate the building of a loyal customer base....
2 Pages(500 words)Essay
Marketing Research Plan
...Running head: MARKETING RESEARCH PLAN FOR XYZ S DISTANCE LEARNING PROGRAM Marketing Research Plan Name Marketing Research Plan Defining the Problem When asking those working fulltime directly on what motivate them to pursue an online degree - initially identified as convenience - has not proved to be precise enough of a barometer when identifying why those working fulltime choose online degree. We can conclude that the decision making process is a lot more complex than initially anticipated and for this case, we need to collect more information on what other elements of decision making...
6 Pages(1500 words)Essay
Consumer Marketing Research Plan
...Reed Elsevier Consumer Marketing Research Plan November 22, 2006 Table of Contents Reed Elsevier Consumer Marketing Research Plan November 22, 2006 1 Table of Contents 2 Situational Analysis 4 S's and P's 4 Customer and Competition Market Analysis 5 Thomson Learning SWOT 6 Reed Elsevier SWOT 7 Mission Statement 7 Marketing Research 7 PESTLE 8 Political 8 Economic 8 Sociological 9 Technological 10 Legal 10 Environmental 10 Customer Relationship Management 11 Stages of CRM Research 12 Strategic Objectives 13 Aligned Specific Objectives 13 Time-Specific...
18 Pages(4500 words)Essay
Marketing Management - marketing plan
...the priviledge of selling the iPhone to Australian market. As part of Apple’s main business objective, signing a contract with a single phone network in each of its target country will enable Apple to sell a large quantity of iPhone within the shortest period of time. For this study, the researcher will develop a marketing plan for Apple iPhone in Australia. In the process of conducting the study, the researcher will first describe the product followed by studing the market segmentation for iPhone. Based on the demographic profile of its target consumers, the researcher will define the potential...
10 Pages(2500 words)Essay
I am proposing to write marketing plan and my investigation will consist of field research (this will result from my having direct contact with WBS clients to find out what they think about the services provided by WBS) and Desk research(specific literatu
...of people for business and work related activities or for travel and pleasure. WBS is therefore in a position what would be called a ‘Dog ‘ on the BCG matrix . The main problem is therefore to find out the reason for this position, and to make suggestions to the company for appropriate changes. For this, the current research is focused on conducting a SWOT analysis . Main Findings The research used various Frameworks of analysis in order to generate information about the external and the internal environment of WBS so that its weakness and strengths, opportunities and threats could be assessed. This is done in order to understand what are the reasons for the decline in sales in a growing...
73 Pages(18250 words)Essay
Marketing plan/Business Plan
...911 Health Care Services Corporation MARKETING PLAN BY YOU YOUR SCHOOL INFO HERE HERE Marketing Plan for 911 Health Care Services Corporation Mission The mission of 911 Health Care Service Corporation is to provide an efficient method for delivering pertinent medical information in emergency situations. The goal is the production of a secure product that ensures identity protection of patients, using innovative technologies to reduce this risk. 2. Products and Services The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is linked... where...
5 Pages(1250 words)Research Paper
Marketing Research and Plan for E-commerce Travel in Indonesia
...MARKETING RESEARCH AND PLAN FOR E-COMMERCE TRAVEL IN INDONESIA Marketing Research and Plan for E-Commerce Travel in Indonesia Recent trends in the business world have seen increased focus on e-commerce following the increased internet spread. Increased internet coverage across the globe has enabled organizations to have unlimited access to a wide customer base through facilitation of advertising and awareness creation. As such, organizations in different parts of the world are mobilizing resources towards engagement and improvement of online platforms. However, amid the rising participation and reliance on the internet, levels of...
5 Pages(1250 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Research Plan for FREE!
Contact Us