The current study is aimed at performing a market research on the growth of the iPod in sales, assess the future consumer preference, Apple’s marketing and technological strategies to overcome declining customer demand and growth prospects of the iPod across its various…
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libraries and online journals in a bid to achieve this purpose and a lot of potential books and magazines have been earmarked for further use during the course of the study. To keep track of the required excerpts and information from these various books, an excel sheet has been prepared and is being constantly used to keep track of the specific pages and sections within these literary sources so that it may be possible to revert to a specific page within a particular book or magazine with minimal effort, thereby providing more time to invest qualitatively in performing the requisite analysis.
In a similar fashion, efforts are also underway to study and understand various market research theories and methodologies with the intention of selecting the appropriate ones that can be used for the research. Information pertaining to market research is available from a plethora of related books that contain vast discussions on areas such as product design, marketing, competitor analysis and branding.
Although the study is being performed in a highly structured manner, it is true that certain difficulties were observed. Although local libraries contain a plethora of information on Apple’s products, it was soon evident that a large part of this information was in fact a few years old and the best books available offered information up to a few years since the launch of the iPod. To counter this deficiency, it was soon decided to rely extensively on online digital libraries such as Questia and the ACM portal. These online sites provided access to the latest books and journals, thus helping provide up to date information and helping make the research outcome more productive and qualitative.
To obtain data on market perceptions and latest trends, it had been mentioned earlier that the study would utilize the inputs from various companies and professionals dealing in market research within the consumer electronics market with a specific focus on digital music players. To
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(“IPod Research Progress Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
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(IPod Research Progress Essay Example | Topics and Well Written Essays - 500 Words)
“IPod Research Progress Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1562327-ipod-research-progress.
Indeed, engineers, doctors, students, tutors, and other personalities have taken a big step in using technological advancements in their day-to-day lives. As such, the application of technology is unquestionable in the modern world as it drives almost all activities in every human department.
The dictionary defines progress in relation to our reading material as follows: the development of an individual or society in a direction considered more beneficial than and superior to the previous level” (dictonary.com). Keeping that definition in mind, I thought it best to start off this essay by discussing the Kirckpatrick Sale’s essay “Five Facets of Myth”.
The remarkable feature of Apple and its market strategy is constant innovations and product improvements which has a positive impact on company's image and customers' loyalty. Apple introduced the iPod in 2001 which marked a new ear in digital devices.
The strengths of market include innovation, technological change, customers' loyalty and brand recognition.
It was also due to the fine marketing strategy that Apple followed i.e clearly defined target customer and based on that it created a technically advanced product having a nice design, priced carefully, with an extensive distribution network and an innovative promotion campaign.
All this emotion and lust for an inanimate object has been described in psychology texts spanning the last 150 years. Now you've grown up, gone to school, and own your own Ipod. It gleams in the sun, brings a smile to your face, and is your closest companion from morning until dusk.
The report finds that Apple needs to alter its technology-push approach and replace it with market-pull approach to marketing in order to survive the current financially volatile, changing consumption trend and highly competitive market environment.
The year 2009 has
The pioneers of the company are Steve Jobs, Ronald Wayne and Steve Wozniak. As the result of extensive contributions of Steve Jobs, the company has attained a competitive position in the market whereby it has become the second largest information
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