Competitive forces and SWOT analysis - Essay Example

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The popularity of organic foods over other food items is growing day by day in America and other western countries because of the less consequences or side effects associated with it. Organic foods always contain only natural ingredients and it is processed in a natural way…
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Competitive forces and SWOT analysis
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Download file to see previous pages Organic farming and food production found to be less harmful to environment. At the same it offers healthy body and fewer side effects to the regular users. Artificial foods like the fast foods always contain harmful ingredients to the health. Moreover artificial foods always contain excess calories which may be precipitated in the body of the user as fat. Organic farms always use less energy and resources and moreover it helps the ecosystem immensely. The comparatively higher advantage of organic farming and the consumption of organic foods forced many countries to encourage the farming and usage of organic foods at present.
Founded in 1980, in Texas as a small supermarket, Whole Foods Market is currently world’s largest retail chain in natural and organic foods. John Mackay is the CEO and co-founder of Whole Foods Market. The company has recorded $ 6.6 billion sales in 2007 and had around 276 stores in total in countries like US, UK and Canada. It recorded an annual growth rate of 20% from 2000 onwards has set a target of 400 stores and $ 12 billion sale by 2010 (Thompson, 2008, p.c2). Whole Foods Market is responsible for the popularity of organic foods not only in America but even in other countries as well. Whole Foods Market aims to catch the number one spot not only in organic food industry but even in general food industry where the Whole Foods Market stores operate.
People are more aware of the consequences of artificial foods at present which helped organic foods to grow immensely for the last two decades. The rapid pace of life activities and high levels of diversified commitments forced the public to rely on fast in order to save time. Moreover, fast foods were tastier than the organic foods which helped the fast food industry to grow immensely. But along with the fast food industry, the health problems also began to grow heavily. Dawn Crystal (2010) has mentioned that the major ...Download file to see next pagesRead More
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