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It's not the size of the dog in the fight, it's the size of the fight in the dog - Essay Example

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Summary
19 years old and out to save the world, Lauren McClusky of Chicago has run up against the empire of McDonald. Lauren has been doing charity music concerts for a couple of years. In fact, at 19, she raised $30,000 for Special Olympics in 2007…
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Its not the size of the dog in the fight, its the size of the fight in the dog
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It's not the size of the dog in the fight, it's the size of the fight in the dog

Download file to see previous pages... Her father was a radio announcer for years and of course his name was used on air. McClusky did not have trouble with her McFest name until she applied for patent for the continuing concerts. That is, of course, when McDonalds got involved. Knowing you have been served from a company like McDonalds (the big dog) would make most regular people give up (the little dog) but not McClusky, This paper will introduce the fight this little dog plans on winning.
McDonlads, it would seem has a McFamily of names that cannot be used by others. Those include McWatchy, McDouble, McJobs, McShirt, McPool, McShades, McFree, McRuler, McLight and even just Mc. So McClusky has the wrong last name. There were no objections from the big dog when McClusky raised $30,000 in charity for the Special Olympics last year. Could it be because McDonlads also supports Special Olympics and it was seemingly free advertising for them. Now, $5,000 of that money has gone to pay lawyers to support the little dogs point of view (fight). McClusky says she cant understand when one company can infringe on the rights ones sir name gives them and will continue this fight in the courts, however, she wants this money to go to charity and not to lawyers. McDonalds says they have the legal mandate to protect their trademark and that trademark means anything that starts with Mc. Well, how can that be, McClusky says does that mean because her name is a Mc name that she does not need a separate trademark as she is already part of the Mc names? Surely they cannot force her to change her sir name and this is her chartable business.
McDonalds contends that they will continue this fight and that there will be no use of the Mc trademark and McClusky responds with the fact that she cannot change the name of a concert series that has already been functioning for two years. People expect to see that name and that it is a charitable concert raising money for one of several charities. In fact, ...Download file to see next pagesRead More
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