Download file to see previous pages...
This essay is a critical evaluation of the strengths and weaknesses of E-marketing.
With the current developments in the Information Technology sector, it has become possible for businesses and organizations to conduct their businesses over the internet, a process that can be referred to as E-commerce (Hanson, 2000). This is facilitated by the accessibility of personal computers among the world’s population with internet connection which interfaces the suppliers with their customers through interactive websites, which enables the customers to make orders as well as to compare and to contrast the services offered by different vendors. Through their websites, the businesses are able to generate attention through the use of graphics that depict the true nature of the businesses for example by including photographs of the business premises, some of the products sold as well as the management teams among other important aspects of the business which may be helpful in building confidence in the buyers on the services offered (Reynolds, 2004). These help to create a picture on the customer’s mind on the credibility of the business, reason being that photographs communicate more on the image of the organization.
Creating awareness is the main importance of advertising (Haegele, 2001). Through the internet, this goal has been achieved by businesses, which have exploited the global market at a cheaper price than the other media of advertising such as the yellow pages, through the mass media i.e. news papers and radio as well as Television etc. It is estimated that the price of creating a website is cheaper than the price of advertising on the yellow pages thus making it affordable to all types of businesses (Brown, 2006). With thousands of potential customers around the world using the internet for other purposes such as research, sending and receiving e-mails as well as communicating through chat rooms and entertainment, internet advertising offers the best
...Download file to see next pagesRead More
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
An example of a business which has developed a strong presence with online commerce and marketing is Loving Outdoors. This particular company is renowned for different associations which it has to marketing while creating different opportunities for online commerce.
usiness these days and it has eased ample activities for the business. Now, every business can do every activity with few clicks and they just need to remain well-informed about the technological advancements that are happening these days. The organisations must design their business objectives and strategies in a way that take advantage of amenities provided by Internet (Smith and Chaffey, 2005).
The headquarter is located in Aurora Place, one of the most prestigious office buildings, with spectacular views of the Sydney Harbor & Bridge, and the Opera House. Environmental Analysis: SWOT Strengths: Established in 2000, the company is one of the pioneers in web conferencing in Australia and is the industry leader with 30% market share in the SMEs (Small and Medium Enterprises) sector.
The internal factors affecting eBay are evaluated through financial, operations, human resource management, and marketing analyses. On the other hand, the company's external environment is considered through PESTEL, Five-Forces Model, and Key Success Factors.
They are headed by a Project Manager (PM) who oversees the whole processes. They are suitable in situations where CoPS are more than complex in nature and need close monitoring. Unlike project-based organisations, the functional organisations work in diverse format
Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new and has a
Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main disadvantage.
Over the previous few years, internet has accorded significant attention of marketers as one of the cheapest sources of marketing products and services. The growing popularity of internet related to its usability
12 Pages(3000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic E-Marketing (The strengths and weaknesses of E-Advertising) for FREE!