The Paradox of Brand Boratistan - Essay Example

Comments (0) Cite this document
In his satire and parody, Cohen’s character Borat purported to be from Kazakhstan, and represented many negative stereotypes of formerly Iron Curtain, now free to the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
The Paradox of Brand Boratistan
Read TextPreview

Extract of sample "The Paradox of Brand Boratistan"

BORAT The current report assesses the pros and cons of Sacha Baron Cohens impact on Kazakhstans national brand. In his satire and parody, Cohen’s character Borat purported to be from Kazakhstan, and represented many negative stereotypes of formerly Iron Curtain, now free to the world ex USSR satellite nations, including stereotypes of backwards culture, anti-Semitism, and other tropes. The movie was a parody, but it has resulted in serious discussion about the Kazakhstan national brand or image, and how it should be protected. Then again, from another perspective, as the saying goes, any publicity is good publicity, so many people see Cohen’s movie as actually brining wanted attention to the country. It is the overall assumption of the current report that in the movie, the character Borat mostly represented Kazahkstan in terms of very negative stereotypes that hurt the country’s national image, especially during a time in which this image was nascent. In other words, before this nation can be known for something positive, it is already in a mud-bath of bad publicity depicting the country’s men as pigs and women as abused and ignorant.
Overall, Borat as a character represents very negative stereotypes. The movie doesn’t spend much time in the fictional Kazakhstan of wherever it was filmed, but what time is spent there, early in the movie, hits some very hard notes of satire for this very brief period. The audience sees Kazakhstan as a place where donkeys pull half-trucks around unpaved towns, where the men are unafraid to involve their own family in pornography, and where there is no discernable place of culture or development. Then, the movie goes into the infamous and offensive scene of the Kazakhstan parade, in which the “Jew egg” hatches and the villagers celebrate in a ritual of merry and explicit anti-Semitism. This is not incisive, cutting sarcasm; the weapon is more of a cudgel. And the target, unfortunately, is Kazakhstan. The national image of the country is invariably negative, and, as one Kazakhstan resident complains on the internet, “Unfortunately, in todays world where everything is about image, when somebody with influence spills mud on you it sticks. I havent watched Borat but read about him everywhere. I think this character is irrevocably damaging Kazakhstans reputation as a country where abuse of women is common and all men are macho fools” (National, 2009). From another perspective, however, one could argue that Borat is a fictional character, protected by free speech, making social commentary.
One could also argue, as mentioned above, that any publicity is good publicity. However, by the end of “Borat,” it is clear that this is not just a case of bad publicity; it is satire in the scathing and no holds barred tradition of Swift. It is as close to Swift as anyone has really gotten since, even Waugh, because Waugh was very clever. Borat approaches comedy with a meat cleaver approach, and when a target gets in his way, it is not just “bad publicity;” it is a bloodbath. “People who understand Borats humour know it has little do to with the real Kazakstan, and could be intrigued by a campaign that talks about the real Kazakstan. It is a country that many people have heard about after Borat, but that few people can say much about” (National, 2009). It is unfortunate that Kazakhstan was the target of Cohen’s satire, because as a result, it was portrayed in terms of virulent and negative stereotypes, as a sort of a-cultural backwater in which taboo behavior is taken for granted as a matter of course.
National branding (2009). Read More
Cite this document
  • APA
  • MLA
(“The Paradox of Brand Boratistan Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
The Paradox of Brand Boratistan Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(The Paradox of Brand Boratistan Essay Example | Topics and Well Written Essays - 500 Words)
The Paradox of Brand Boratistan Essay Example | Topics and Well Written Essays - 500 Words.
“The Paradox of Brand Boratistan Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Paradox of Brand Boratistan

Gibbs Paradox

...This paper contains a deeply analyzed report about Gibbs Paradox along with its relationship with different theories like Information theory and thermodynamic entropy. A Brief Introduction of Gibbs Paradox:- In statistical mechanics, a simple derivation of the entropy of an ideal gas based on the Boltzmann distribution yields an expression for the entropy which is not extensive (is not proportional to the amount of gas in question). This leads to an apparent paradox known as the Gibbs paradox, allowing, for instance, the entropy of closed systems to decrease, violating the second law of thermodynamics. The paradox is averted by recognizing that the...
6 Pages(1500 words)Essay

The paradox of choice

...The Paradox of Choice After Ken Robinson’s talk on the contribution of schools in killing creativity, a lot of debate on the issue has arisen among parents and teachers, students included. The talks appeared to have a bigger impression on students more than parents and teachers, initially. However, after the launch of his book, The Element, the opposing side has found a reason to support it. The biggest question is not relative to the information fed on young brains of students, but rather the method of equipping them n with the knowledge. The system itself is fraught with a myriad of drawbacks to advancement of creativity. Little does it nurture talent, as the developers put more emphasis on meaningless areas at the...
4 Pages(1000 words)Essay

The Paradox of Thrift

...The Paradox of Thrift Paradox of Thrift We all know that saving is an important part of anyone's life and all major investment decisions are dependent of the savings of the person. As an individual, saving is known path to wealth and one's economic security in the future. And this is here where the fallacy lies. Since we all are waiting for some time in the 'future' to invest our savings, it is the present that can suffer. For the society collectively, a penny "saved" may not be a penny "earned." What we hold true for an individual may not be beneficial for the whole society. As an individual, saving raises the individual's wealth. But a greater desire to save in the 'whole population' may not increase...
7 Pages(1750 words)Essay

The Christian Paradox

...The Christian Paradox The United s of America is one of the most powerful, richest nations in the world. It is also one of the most violent, individualist and hypocrite countries. 85 percent of us are professedly Christian. While we call our nation Christian, our behavior shows an entirely different story. Bill McKibben analyzes this phenomenon in his article "The Christian Paradox. How a faithful nation gets Jesus wrong". One of the things that unite the most the American people is their religion; if not in practice, at least in aspiration. According to McKibben, America is a place "saturated in Christian identity". At the same time, three quarters of American believe that one of the teachings of the...
3 Pages(750 words)Essay

Meno's Paradox

...Meno’s Paradox Meno’s paradox and Socrates theory of recollection is an argument in the form of a question. It is possible to learn because one is not aiming to discover new knowledge that he or she does not know, rather one is uncovering such knowledge which, can be said as remembering latent knowledge that has been forgotten. Therefore, it is possible to learn knowledge that one was not aware of or never had. I admit that there is possibility of achieving knowledge from mind is rational rather than from experience as demonstrated in the Meno’s paradox. It is convincible to argue that from Meno’s paradox, virtue can be taught. This evidenced in the argument between Meno...
4 Pages(1000 words)Assignment

Energy Policy Paradox

...Energy policy paradox Energy Policy paradox Climate changes occur when particular elements in the atmosphere permit sunlight to penetrate freely. The atmosphere then traps the reflected light. It can be associated with an increase in greenhouse gases. In order to handle the issue of climate, I would advocate for measures such as recycling. Recycling is a major part of bringing the carbon overloading into a manageable level. In addition, electric cars may help reduce the dependence on the carbon-based fossil fuels. Education on the deforestation on the environment can also improve the damage brought about by the overuse of paper products. The earth’s respiration will be eased when people consume less of...
1 Pages(250 words)Essay


...Ontological Paradox: Changing the Past Many people would love to be given a second short at past events so that they might reverse some of the decisions that brought them to current positions. Such fantasies lead to the contemplation of different possible pasts that could have brought a person to the present state. This will also influence the different possible futures that one’s life could take with the full knowledge that these possibilities were not their pasts and will not be their futures. This creates a situation such as that in the Myth of Er from the “Republic” by Plato where one has the ability to choose from the multiple patterns of lives with the chance of being embedded in one of the possible past-future...
10 Pages(2500 words)Research Paper

The lauderdale paradox

...THE LAUDERDALE PARADOX The problem of ‘nature’ as is advanced through the article in ‘Lauderdale paradox’ revolves around capital (riches and wealth) where according to the Marxist position, the interchange between humans and the nature brings about materialistic as well as metabolic approaches. The main line of discussion in then paradox is around the private riches and the public wealth. Maintland James developed the paradox where he stated that there is interrelation between the cause and increase of public wealth with an inverse relation between ‘private wealth’ as well as ‘public wealth’. James had the opinion that the private riches and public wealth correlate...
2 Pages(500 words)Essay

Hardened/Open Border Paradox

...Hardened/Open Border Paradox Question The increase in terrorist threats over the decades has motivated countries to implement radical policies to help thwart such threat. A fundamental center for concern in the modern day America, for example, is border security. The country has increasingly enhanced the security of its borders thereby limiting the movement of people in and out of the country. Free riding is a situation where immigrants could easily enter the United States, as was the case before the 9/11 incident. Pay riding, on the other hand, is the modern situation where people must go through a number of checks and process visas thereby enter the country through legally recognized entry points. This offers the...
2 Pages(500 words)Coursework

Godels Paradox

...Godel’s Paradox Q.6 Godel’s paradox is a theory that demonstrates the error in verifying or proving statements in a mathematical way. As observed by Godel “I am lying.” (Jean 595). This statement does not have proof, making it impractical to establish if the statement is true or false and thus, it is not unarguable. He is to the opinion that his statement is right and at the same time cannot be proven true or false because it would lead to a contradiction for both reasons. He acknowledged the whole arithmetic story can be encoded in the arithmetic itself (George 388). His two theorems of incompleteness show mathematical logic that ascertains intrinsic limitations of minor axiomatic systems able to solve arithmetic problems. He... Paradox...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Paradox of Brand Boratistan for FREE!

Contact Us