Startup Company Specialized in Manufacturing of Liquid Travel Goods - Thesis Example

“According to the transportation security Administration (nod,), the amount of liquid allowed is restricted to a maximum of 3 ounces or approximately 90ml per container.” (Budiarto, 2009, p.2, para.1). In another way, it should be “not greater than 100ml (100ml equals approximately 3.38 ounces).” (Travel advice - all the rules for carry-ons: Liquids, 2009, para.2).

Also, the company uses translucent bags, which area of maximum one liter in volume. The aim of our industry is to obey the rules provided by the regulatory committee and at the customers happy with our products. Discarding these rules and making the product will surely put travelers able at the time of checking. Company or our industry didn’t want to build such occasions, which makes difficulty for passengers or travelers. So, our company’s main focus will be on these issues. So beforehand, at the time of manufacturing proper checking will be done to make sure everything is all right. Our industry is focusing on making different types of liquid traveling packs each of the packs contain different types of producing. So, this will provide travelers choosing option of liquids they want or choosing of packs in which their wanted liquids contain. Different types of products include different types of drinks, soap, creams lotions, sprays, pastes, gels which can be hair or shower gel etc.

Business Objectives:

“Business objectives are the stated, measurable targets of how to achieve business aims.” (Business organization, n.d., para.3).

The business objective of this company is to increase its profit by 15% during the period of 2009 and 2010 in the current market. It also focuses towards capturing the major part of the market share. This is possible only through the effective marketing strategy and through effective marketing efforts.

Growth industry:

“A growth industry is one that is growing at a rate faster than that of the total market. Companies use strategies such as heavy price discounting, increased advertising and the introduction of new features to their products to expand into new markets.” (Growth industry, n.d., para.1).

There is no doubt that our industry is under growth industry. There are reasons for this to support this. Demand for such products, such as liquid traveling bags never decrease as long as passengers and flights are there. So, there is no hesitation that industry will face problems in the middle. As long as industry can provide better quality products to the consumers and if consumer once thinks that quality of the product is good then they will use it again and again.