COFFEE DIRECT UK SOCIAL ENTERPRISE - Essay Example

Due to the factors like technological advancements, developments in the communication process and globalisation, the terms of the trade are fast changing. The traditional beliefs and the conventional ways are being replaced by newer methodologies and tricks. The massive competition in the industry has helped the processes to become sharper and efficient. Traditionally, it was all about those companies that would have sold coffee powder and the coffees would specifically be prepared at home. But with time, the concept changed and new shops and organisations came up that claimed themselves to be professionally ran in order to sale various preparations of the celebrated drink.

Coffee Direct is a front line organisation in that respect and claims itself to stock comprehensive selection of coffees. Established in 1990, Coffee Direct has been primarily a family run business. The group stocks wide range of coffees and teas and take pleasure to supply those to cafes, hotels, offices and also to home. The organisation also deals in the coffee machines all across the United Kingdom. Not only, it supplies but also it installs as well as commissions along with the add-on services like testing and maintenance of such machines.

The Coffee Direct also provide free on-site training on the various of arts of coffee as it believe that without the knowledge of operating such machines, there is no point for the buyers to possess a high performance device. The training that the company provides is quite elaborate and includes the basic procedures of extracting the coffee in the proper and scientific way and also the organisation provides training on the various preparations of coffee like that of lattes, cappuccinos and various forms of espresso.

The company makes it a point to carry out all the illustrations through adequately trained engineers (Coffee Direct, n.d.). The company acknowledges the fact that the two driving forces behind