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In case of Stormhoek Vineyards also, corporate blog was used to achieve its objectives. Stormhoek designed a marketing campaign named “100 Geek…
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Assignment What was the corporate blog used for? Generally corporate blog is published by the organizations with the purpose of achieving its objectives (Wackå, June 18 2004). In case of Stormhoek Vineyards also, corporate blog was used to achieve its objectives. Stormhoek designed a marketing campaign named “100 Geek dinners in 100 days”. This special campaign required 100 people for hosting a wine tasting dinner and 40 to 60 more people as guest for each dinner. Company used corporate blog in order to find these people so that its marketing campaign becomes a successful one.
2) What was the hosts’ blog used for?
Host blog was used for finding out 40 to 60 hosts for each wine tasting dinner events. It was actually a part of company’s marketing campaign.
3) What capabilities were introduced by the mashups?
Mashup software was used for integrating the events’ location map into the Wikipedia. The mashup software made this map so interactive that it enabled guests to reserve or to get confirmation of the reservation or to make any query by just clicking an event on the map. Mashup even enabled the guests to receive photos of hosts and the house.
4) How did the wiki help in communication and collaboration?
Wiki was used to manage the customer relations. Information regarding location and contact were there on wiki for each volunteer. There were wine-related cartoons, advertisements on wiki. Even an interactive location map was integrated with wiki so that guests can make their reservation and get other information.
5) Why do you think the web 2.0 technologies were successful in increasing sales?
Web 2.0 technologies have redefined the World Wide Web communication by permitting users to comment on a blog or create content (Gonzalez, April 6 2008). This has enhanced the quality of interaction. Stormhoek used blogs to find out the hosts and guests for 100 wine tasting events which would increase their sales. This increase in sale was due to the proper use of blog which was created and operated with the help of web 2.0 technologies.
6) What is blog spam and why is it a problem?
Blog spam refers to random comments posted automatically by the marketers for the purpose for promotions. It is a problem because it is an illegal use of somebody else’s blog to get more clicks. Blog spam gets the traffic away from the original blog to the visitor’s blog (Hill, 2006).
References
Gonzalez, A. G. April 6 2008, Defining Web 2.0, Running Head: WHAT DEFINES WEB 2.0?, Retrieved from komodo.utsystem.edu/med/agonzalez1/web2researchpaper.doc (November 7, 2009)
Hill, B. 2006, Blogging for dummies, For Dummies
Wackå, F. June 18 2004, Corporate Blog – A Short definition, Your Guide to Corporate Blogging, Retrieved from http://www.corporateblogging.info/2004/06/corporate-blog-short-definition.asp (November 7, 2009) Read More
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