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Business plan - Case Study Example

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is a business which provides exercise and alternative health therapy through massage in an environment which caters to the heavy-set consumer or older market demographic looking for alternatives to gym membership. Shapes! provides exercise equipment of multiple…
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Download file to see previous pages... hopes to be a competitive success in providing alternative exercise environments.
Shapes! has a mission: To be the foremost leader in alternative exercise and personal therapy, providing a combination of in-house exercise equipment for the heavy-set or health-conscious consumer who does not necessarily enjoy working out in large gym environments. Shapes! recognizes that large competing gyms can be intimidating to consumers with average to heavy-set body frames, especially when comparing to more developed customers with better physiques, therefore Shapes! is the solution. Shapes will provide in-house massage therapy from a reputable and qualified massage therapist, offering everything from aromatherapy to deep penetrating massage treatments. Shapes! also provides a variety of exercise equipment, on an hourly or monthly membership basis, thus giving consumers options and flexibility in the ability to schedule exercise or conduct spontaneous, walk-in use of Shapes! equipment.
Shapes! will be a local success due to the limited volume of competition specializing in alternative exercise and therapy. Additionally, there is a growing trend in consumer behavior toward healthy eating and exercise as part of a balanced lifestyle habit, therefore making our desired target markets more dedicated and focused toward exercise. Shapes! is a relatively low cost model, in terms of operating expenses, therefore the majority of sales are retained as profit.
Growth rate in this industry is quite favorable as consumers of many different demographics have become focused on using exercise as a means to enhance lifestyle and personal health. These trends are noticeable in the national business focus reducing saturated fats and offerings of healthier food options, and Shapes! can capitalize on these social trends by using innovative marketing to appeal to this new lifestyle focus. Curves, a like competitor on this market, has found massive success with their ...Download file to see next pagesRead More
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