Nobody downloaded yet

Research Plan - Essay Example

Comments (0) Cite this document
Duane Read is a pharmacy, however this is generally located at the back of the stores which consist of four different sections – one is…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Research Plan
Read TextPreview

Extract of sample "Research Plan"

Download file to see previous pages The CVS chain has recently been unfavourably in the public eye because it was found to be selling drug products that were expired and thereby violating health codes.
The goal of this research study is to derive an answer to the research question: “Why do people go buy their goods in Duane Reade rather than CVS?” It appears likely that the negative publicity that CVS has gathered about selling expired products could be one of the salient reasons why customers are preferring Duane; however it is also likely that other factors such as store layouts, their convenient locations to arrangement of goods within the store, prices, customer service or quality of goods could be the factors motivating customers instead. The objective of this study will be to determine why customers appear to be preferring Duane; whether there is more than one reason for such a choice and if so, what are the factors that are leading to such a preference?
In order to arrive at an understanding of the factors that could be propelling customers to make such a choice, it would first be necessary to carry out an exhaustive review of the literature that is available on customer service, product quality, marketing, good business practices, ethics in business, the importance of complying with Government regulations and similar aspects that would provide background information which would be valuable in arriving at an answer to the research question. This comprehensive study of the literature would not only help to identify salient factors that may affect customer shopping preferences, it may also help identify additional factors which are peculiar to the New York region, such as targeting ethnic groups who form a sizable portion of the population, more so than those present in the states where CVS markets its goods – although these states are also primarily in the north-eastern part of the United States.
Once the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Research Plan Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Research Plan Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Research Plan Essay Example | Topics and Well Written Essays - 1250 Words)
Research Plan Essay Example | Topics and Well Written Essays - 1250 Words.
“Research Plan Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Quantitative Research Plan

...? Week 11- Quantitative Research Plan Affiliation with more information about affiliation, research grants, conflict of interest and how to contact HIV/AIDS prevention - Impact of Voluntary Counseling and Testing (VCT) With Reference to Impact of VCT in Sub-Saharan Africa: Introduction: Voluntary counseling and testing (VCT) for HIV, functions as the entryway for both prevention of HIV and ensures earlier access to care, support and treatment for those who remain positive and to lessen the risk of transmission of the virus to the partner and children in the future. VCT permits the individuals to gain knowledge of their HIV status by way of pre-test and the post-test counseling and HIV...
20 Pages(5000 words)Admission/Application Essay

Initial Research Plan

...? Initial Research Plan 1 Topic Introduction This study on Corporate Social Responsibly is aimed at carrying out an evaluation on how CSR affects an enterprise’s performance. Through this research, organizations will be able to know with extreme elements of precision, the possible results of getting involved in CSR on their bottom-line. It’s objective of this study to establish a plausible correlation between CSR as an activity, and a company’s profitability. 1.2 Research Problem. The research problem is to establish a correlation between CSR and actual business performance. Even with the numerous studies on Corporate Social Responsibility, there is yet to be in place empirical evidence on the precise link between CSR and business... ...
3 Pages(750 words)Essay

Research Plan

...of an Australian baseball student by young offenders who were ‘bored’ and the story of the baby shot in the face by a 17-year old offender (Brumback 2013). These news stories are for setting the atmosphere for this research only and do not figure into statistical research. Ethical Considerations The plan is to submit immediately to the Institutional Review Board for permission to conduct this study. The research requires a great amount of work, first in vetting the studies for inclusion into the database, and second, for reviewing enough research studies, books and case studies for inclusion into the literature review. Confidentiality will be maintained...
5 Pages(1250 words)Assignment

Marketing Research Plan

...Running head: MARKETING RESEARCH PLAN FOR XYZ S DISTANCE LEARNING PROGRAM Marketing Research Plan Name Marketing Research Plan Defining the Problem When asking those working fulltime directly on what motivate them to pursue an online degree - initially identified as convenience - has not proved to be precise enough of a barometer when identifying why those working fulltime choose online degree. We can conclude that the decision making process is a lot more complex than initially anticipated and for this case, we need to collect more information on what other elements of decision making process that are actually influencing on choice to...
6 Pages(1500 words)Essay

Consumer Marketing Research Plan

...Reed Elsevier Consumer Marketing Research Plan November 22, 2006 Table of Contents Reed Elsevier Consumer Marketing Research Plan November 22, 2006 1 Table of Contents 2 Situational Analysis 4 S's and P's 4 Customer and Competition Market Analysis 5 Thomson Learning SWOT 6 Reed Elsevier SWOT 7 Mission Statement 7 Marketing Research 7 PESTLE 8 Political 8 Economic 8 Sociological 9 Technological 10 Legal 10 Environmental 10 Customer Relationship Management 11 Stages of CRM Research 12 Strategic Objectives 13 Aligned Specific Objectives 13 Time-Specific Measurements 13 Marketing Objectives 13 Porter's Strategy 14 Differentiation...
18 Pages(4500 words)Essay

Research Plan

...Research Plan- Trends in E-business Applications We’ll study the development of the globalisation phenomenon and the transition towards centric economy, in which companies were forced to come out with innovative ways to reach out to the customers. Globalisation has been in existence for quite a while. In the early ages it was essentially limited to business and trade. But with the beginning of the new form of market driven governments, globalisation has filtered down to almost all walks of life like, media, art, culture, and of course the trade and business practices. During the early ages, globalisation essentially meant the spread of businesses by the trading companies. These trading companies, once in...
4 Pages(1000 words)Essay

Research Plan

... Asda and Safeway have decided to take another path, focusing on offering goods and services at a more competitive price. Sainsbury, at the moment, is still trying to gain back the market share of what Tesco has taken from them (Obitz, 2009). Aim The current study aims to determind if the use fo the internet has positive influences on customer relationship marketing and relationship marketing. Objectives Specifically, the objectives of the research are as follows: 1) To determine if there is a significant correlation between the effectiveness of the internet as a marketing strategy and effectiveness of customer relationship marketing in Tesco; and 2) To ascertain if there is a significant correlation between the effectiveness... and...
22 Pages(5500 words)Essay

Research Plan

...Research Plan This research is aimed at developing a motor engine which works purely on water (H2O) instead of fuels like petrol and diesel. The reasons which led to carrying out a research on developing a water run motor engine were far too many, but the main ones included the ever rising oil prices and the pollution caused by combustion of oil in an engine. Oil prices have risen multifolds during the last twenty years or so. The main reason for this being that the supply of oil is limited and its demand more then just outweighs the supply level. Subsequently, since oil is a non renewable resource, it is meant to deplete one day and hence safer alternatives need to be...
1 Pages(250 words)Research Paper

Research Plan

... Childhood Obesity your population of interest, how and who you will sample, and the basic study design. Provide information on proposed statistical analysis and a sample data shell. Childhood obesity happens to be a very serious challenge of current days (WHO). It is a condition when excessive body fat harmfully affects a childs healthiness, fitness or wellbeing. The analysis of obesity is often based on BMI (World Health Organization 9). Not only due to the growing frequency of obesity among children but also its various unpleasant health effects, it is being regarded as a grave public health concern. Emotional or psychological problems are usually first to occur in the overweight. Childhood obesity can also lead to severe life... Childhood ...
2 Pages(500 words)Research Paper

Abbreviated Research Plan

...RUNNING HEAD: ABBREVIATED RESEARCH PLAN Abbreviated Research Plan of the of the Abbreviated Research Plan Introduction to the Topic The topic of the research will be elaborated upon in this section briefly. There will be a precise description of the background of subject and the fundamental aspect of the topic. This write-up will detail the purpose, design, methodology and other components of the study at hand.  Purpose Statement The purpose statement, in this section, will describe the aim and objectives of the topic under study.  Research Plan The current research...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Research Plan for FREE!

Contact Us