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Business report - Essay Example

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is the largest printer and one of the largest publishing companies in Canada. Its products and services have reached the United States and Mexico through its employee base which is more than 13,500 in number. In 2008, the companys revenues according to its…
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Download file to see previous pages As for printing, the companys range of activities range from printing of flyers and insert; catalogues, books, financials; its printing plant in North America, as well as key accounts such as SFC, the New York Times, G&M, Metro and others (Transcontinental, Inc 2008). Transcontinental, Inc. offers marketing products and services that range from direct marketing, website development, database analytics, and fulfillment mailing (Transcontinental, Inc 2008).
II. Describe its domestic and global operations, including sales or revenue generated in each geographic area and the corresponding percentage generated in each geographic area (e.g., by country, region, economic community, etc.)
In 2008, Transcontinental, Inc. has a reported revenues amounting to $2,429.3 million (Transcontinental, Inc 2008). Of this, $2051.8 million or 84.86% represents the companys operations in Canada. 75.61% of this sales, or $1,836.8 million are sales within Canada, while 8.85% represents exports. The remaining 15.54% represents sales in the United States and Mexico (Transcontinental, Inc 2008).
Transcontinental, Inc. has three strategic business units—marketing services, publishing and printing. According to the companys annual report, in 2008, the companys marketing services has reaped an amount of $1,252.2 million in sales; the publishing has $647.5 million ; and $624 million for printing (Transcontinental, Inc 2008). In 2007, the companys sales from its marketing services strategic business unit amounts to $1150.1 million, with $634.7 million in printing and $633.5 million in publishing (Transcontinental, Inc 2008). Transcontinental, Inc. has posted $2,282.3 million in its revenues in 2006; where its marketing services amount to $1082.2 million, its printing has earned $714.7 million, and its publishing business unit has reaped $579.8 million.
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