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is the largest printer and one of the largest publishing companies in Canada. Its products and services have reached the United States and Mexico through its employee base which is more than 13,500 in number. In 2008, the companys revenues according to its…
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I. Describe the company and its activities Transcontinental, Inc. is the largest printer and one of the largest publishing companies in Canada. Its products and services have reached the United States and Mexico through its employee base which is more than 13,500 in number. In 2008, the companys revenues according to its annual report, amount to $2.4 billion (Transcontinental, Inc. 2008).
The company operates in three major industries through its three strategic business units—marketing services, publishing, and printing. Under publishing, the companys activities include production of magazines, regional newspapers, educational resources, and management books (Transcontinental, Inc 2008). As for printing, the companys range of activities range from printing of flyers and insert; catalogues, books, financials; its printing plant in North America, as well as key accounts such as SFC, the New York Times, G&M, Metro and others (Transcontinental, Inc 2008). Transcontinental, Inc. offers marketing products and services that range from direct marketing, website development, database analytics, and fulfillment mailing (Transcontinental, Inc 2008).
The company has been founded by Remi Marcoux in 1976, and the Marcoux family retains 82% of the Class-B control shares for Transcontinental, Inc.
II. Describe its domestic and global operations, including sales or revenue generated in each geographic area and the corresponding percentage generated in each geographic area (e.g., by country, region, economic community, etc.)
In 2008, Transcontinental, Inc. has a reported revenues amounting to $2,429.3 million (Transcontinental, Inc 2008). Of this, $2051.8 million or 84.86% represents the companys operations in Canada. 75.61% of this sales, or $1,836.8 million are sales within Canada, while 8.85% represents exports. The remaining 15.54% represents sales in the United States and Mexico (Transcontinental, Inc 2008).
III. Refer to Bloomberg (GTF) and based on your company’s business area(s), list the revenue from each business area(s) or product segmentation over the past three years
Transcontinental, Inc. has three strategic business units—marketing services, publishing and printing. According to the companys annual report, in 2008, the companys marketing services has reaped an amount of $1,252.2 million in sales; the publishing has $647.5 million ; and $624 million for printing (Transcontinental, Inc 2008). In 2007, the companys sales from its marketing services strategic business unit amounts to $1150.1 million, with $634.7 million in printing and $633.5 million in publishing (Transcontinental, Inc 2008). Transcontinental, Inc. has posted $2,282.3 million in its revenues in 2006; where its marketing services amount to $1082.2 million, its printing has earned $714.7 million, and its publishing business unit has reaped $579.8 million.
IV. State the company’s net profit/loss over the past three years
In 2006, the company has earned a net income of $135.8 million (Transcontinental, Inc 2007). In 2007, this figure has gone down to $120.6 million (Transcontinental, Inc 2007). 2008 has been a low year for the company, in which, despite having a level of sales and operating costs at relatively the same level during the previous two years, having a huge impairment of assets and restructuring costs which amount to $219.5 million has brought down the companys net income for the year to only $7.9 million (Transcontinental, Inc 2008).

References
Reuters. "UPDATE 1- Transcontinental posts loss as recession bites." Reuters.com (2009): http://www.reuters.com/article/rbssCommercialPrinting %20Services/idUSN1231418420090312 (accessed October 13, 2009).
Transcontinental, Inc. "Annual Report: Consolidated Financial Statements." Transcontinental.com (2008): http://www.transcontinental.com/RA/Rap2008/Ang/PDF_anglais/etats_financiers_en.pdf (accessed October 13, 2009).
Transcontinental, Inc. "Annual Report: Consolidated Financial Statements." Transcontinental.com (2007): http://www.transcontinental.com/RA/RAP2007/PDF/etats_ang.pdf (accessed October 13, 2009).
Transcontinental, Inc. "Annual Report: Notes to the Financial Statements." Transcontinental.com (2008): http://www.transcontinental.com/RA/Rap2008/Ang/PDF_anglais/notes_en.pdf (accessed October 13, 2009).
Transcontinental, Inc. "Annual Report: Notes to the Financial Statements." Transcontinental.com (2008): http://www.transcontinental.com/RA/RAP2007/PDF/notes_ang.pdf (accessed October 13, 2009).
Transcontinental, Inc. "Annual Report: Review of Operations." Transcontinental.com (2008): http://www.transcontinental.com/RA/Rap2008/Ang/PDF_anglais/revue_en.pdf (accessed October 13, 2009).
Transcontinental, Inc. "Annual Report: Financial Highlights." Transcontinental.com (2008): http://www.transcontinental.com/RA/Rap2008/Ang/PDF_anglais/faits_saillants_en.pdf (accessed October 13, 2009). Read More
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