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Excel Project - Essay Example

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The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based…
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Excel Project
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Download file to see previous pages In the graph provided below, it illustrates that the sales trend of the company is increasing. The trend in the sales growth of the company is rising from the August 2004 and dips down on March, April and July 2005. The sales peaked at $115,000 in the May 2006. Please note that the data for June 2006 is incomplete where it comprises only of three days data and it shall be disregarded. This is the reason for the sales decrease in June 2006.
The sales strategies employed for 2006 is effective as illustrated by the big increase in sales from January 2006. The strategies utilized, such as discount levels, must remain consistent in order to assure the growth in sales performance of the company. It is recommended that the company consider developments in new product lines and/or expansion in the global market in order to further increase revenues.
The highest performing country is USA where it generated 19% of the total net revenues of the company. This is followed by Germany at 18%, Austria at 10% and Brazil at 8%. The rest of the countries comprise less than 50% of the total net revenues of the company. The lowest performing country is Poland and Norway which generated less than 1% of the total revenues of the company.
The company might consider focusing on the top 10 performing countries in order to exploit the buying power of the consumers. Focusing on lesser number of locations would create a more effective and efficient organization. It would minimize operations and logistics costs while increasing the marketing and distribution allocations. The countries with minimal growth shall be given up in order to free up the company’s resources.
The top performing product category for the company is the beverage product. It has performed better from other categories for the year 2004 and 2006 while it is second category for 2005. The other performing products are dairy products followed by ...Download file to see next pagesRead More
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