Global Business Plan - Essay Example

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Garmin global positioning system (Garmin GPS) is the manufacturer and producer of navigation and communication devices, which has been serving the world for the last few decades by creating navigation devices in an innovative way. Established for the military and strategic…
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Garmin GPS Garmin global positioning system (Garmin GPS) is the manufacturer and producer of navigation and communication devices, which has been serving the world for the last few decades by creating navigation devices in an innovative way. Established for the military and strategic purposes during the second half of twentieth century, Garmin aimed to set up a satellite system placed into the orbit to support the US strategic departments in detecting and navigation purposes. By mid-1980s, the US authorities allowed the system to the civilians too. Since then it has been working in respect of facilitating the consumers in the field of communication and navigation. It has introduced magnificent devices which have been in vogue for the last two decades. Garmin GPS can be studied under the following headings:
Geography: Being a wonderful navigation-devices manufacturer, Garmin has brought revolution in the discipline of geography and space sciences. With the help of the tools introduced by Garmin, it has become very easy to search and detect an area or a place, and everything related to a specific region all over the globe. Garmin devices are not limited to land only. On the contrary, one can detect almost every route existing in the air, under deep water, in thick jungles, over the high mountains and in vast deserts. In addition, Garmin has rendered its valuable services in the fields of sports, hiking, communications and learning.
Competition: Being a superb manufacturing corporate organization, Garmin seeks tough competition from the rival companies. There was a time when it was the sole producer of navigation equipments, but with the arrival of competitor brands, in the wake of IT revolution, Garmin faces tough competition. TomTom, Hoover’s, AstroFly Litkin, Shenzhen and thousands of other companies are now the competitors of Garmin GPS. With the splendid rise of the Chinese companies, Garmin faces great competition from the Asian markets.
Legal/political structure: Garmin GPS is well aware of the legal rights including intellectual property rights and others the political and legal authorities offer to the corporate firms and industries. Regarding its political structure, the company was co-founded by Gary Burrell and Dr. Min Kao, and is still administered by both these persons. The company has well-established it administrative hierarchy, which consists of board of directors and managerial and technical staff. The board of directors is responsible for devising strategic schemes, policies and plans for the company, and implements these plans in local and overseas offices.
Regional Staffing: Like all organizations of international reputation, Garmin has also started its business activities in different regions of the globe. Garmin GPS recruits both blue-collar and white-collar workers on the basis of outsourcing, though it does not make any compromise on talent and dexterity of the employees. The company does not stick to the US professionals only for its overseas offices; rather, it hires the services of the local educated and skilled staff for its regional offices. In addition, it has also allowed the franchise dealers and traders to sell its products.
Global Marketing and Price: With the introduction of IT products, including computer software, hardware, mobile phone sets, sports equipments, communication devices and navigation products, Garmin GPS has launched its products in various parts of the world. It always keeps in view the political, economic, social, technological, legal and environmental policies and condition of the state, country ad area where it aims to launch its products. The company does not make any compromise regarding the quality of its products, though revises its strategic plans and adjusts the prices of its products on the bases of the currency and economic condition of the foreign land on the one hand, and the price strategy of the rival and competitors companies on the other.
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