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The world of modern media has become a very complex market place where people all over the world are using not only for personal use but also for business purposes. As part of the continuously widening telecommunication media platform, Jenkins mentioned that “our cell phones…
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Download file to see previous pages Convergence in the world of media is about having a collusion between two or more businesses that uses the Internet as a medium in order to attract more consumers to patronize their products and services. By increasing the scope of the services a telecommunication is offering its target consumers, the company is creating competitive advantages against its competetitors.
relationship into the practice of franchising within the same company. In the book of Henry Jenkins entitled “Convergence Culture: Where Old and New Media Collide”, the author discussed convergence as a cultural process that integrates the use of images, sounds, brands, and business relationship among the different media system.
Considering the fact that the business relationship among the different types of media system is being integrated, this study will conduct a primary and secondary research to examine and determine how it is possible to franchise media in a telecommunication company.
The total number of Internet users in the United States has reached 427,569,939 or 46.1% of America’s total population as of 2009 (Internet World Stats). Because of the continuously increasing number of Internet users all over the world, the existence of the Internet has been classified by Jenkins as an “active medium” (Jenkins, Confessions of an Aca-Fan). In the absence of integrating the telecommunication services with the access to the Internet, the presence of the mobile phones are considered a “passive medium” (ibid).
Based on the recent Internet World Stats report, the total number of Internet mobile broadband subscribers in the U.S. market has reached a total of 69,902,289 as of the end of second quarter of 2009 (Internet World Stats). In line with this, the 0.92% increase in the total number of mobile broadband users signifies the need for telecommunication companies to keep on improving the mobile services they render to the public.
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