Free

Film Analysis on Product Development (of the film Kinky Boots) - Essay Example

Comments (0) Cite this document
Summary
It was the simple enough solution Lauren proposed to stop the Price & Sons Shoe Factory from closing up. It is an often occurrence for factories close. Imported yet of less quality shoes are preferred because they are incomparably cheaper than those locally…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Film Analysis on Product Development (of the film Kinky Boots)
Read TextPreview

Extract of sample "Film Analysis on Product Development (of the film Kinky Boots)"

Change the product. It was the simple enough solution Lauren proposed to stop the Price & Sons Shoe Factory from closing up. It is an often occurrence for factories close. Imported yet of less quality shoes are preferred because they are incomparably cheaper than those locally produced and high quality shoes from factories that have been around for decades and even centuries with reputation that precedes them. But as the economy goes, certain compromises are made which allows for people to subordinate quality over savings.
Charlie starts out as a reluctant son to his rightful inheritance. Showing him wearing rubber shoes on his way to London signifies his lack of enthusiasm for the shoe production business. His relocation, together with his fiancée, was to his liking as he wants to get away from his family’s business as soon as possible. But the unexpected death of his father forces him to move back to Northamptom and lay off his workers when he figured out there is no way for him to save the company. There was just not enough market for the shoes they are producing. The four generations that proudly carried on the tradition of Price & Sons over the years was on it last days when he entered the picture. Even his father was already set on selling the factory before his death.
On an accidental meeting with drag queen Lola, Charlie was hit with an inspiration to create as he described it, “proper, good, decent, built-to-last boots” (Joel). As it was that men of their persuasion are forced to buy women’s shoes that are not sturdy enough to withstand the weight of a full size man. Drag queens have very specific needs and wants that women’s shoes do not have. The heels break and their feet would hurt as their weight is carried on their feet that are not supported with proper footwear. The brilliant idea of changing the product of Price & Sons hit Charlie and propelled him to do something to save his family’s company.
“You exploit divergence to create a new category, and the expansion of that new category allows your brand to flourish” (Ries and Ries). This revolutionary marketing idea is one that was apparent in the movie ‘Kinky Boots.’ They were more than the first to take advantage of the marketing niche. They were able to create a new category that was distinguishably new in the shoe making industry. There was no other shoe company that specializes in selling shoes that are made for drag queens who prefer women’s design but are also be fabricated accordingly.
With the concept, Charlie set out to create a prototype for his product idea. He labored all night to create a pair of boots he would hope to show for Lola’s approval. When Lola saw what he has created, it was nothing short of an outburst when he saw the color and the design of what Charlie has made. From the boring burgundy boots that Lola can only describe as a Ukrainian peasant’s, he created a design that was specifically to his liking. It seemed impossible at first because what he was asking for would be a stiletto. But they were able to figure it out by using a straight patterned steel shank to make the shoe sturdy enough for the weight it should support. Their first working prototype was made of fiery red with elements of animal prints. Lola emphasizes that like women, they prefer style over comfort to make them feel good in their shoes. Being that he was the best person for the job, Lola became the designer of the new line of boots which the factory produces.
Perhaps the most challenging part in the entire film was their struggle to put the product out there. The commercial aspect of the product revolved around their persistence to take their line of boots in a shoe exhibit in Milan, Italy. Here, they would have to showcase different designs and model it in the catwalk. Charlie even had to mortgage his house to be able to afford getting into the show. The whole factory has to work overtime wherein they have to produce different designs with multiple pairs. There was conflict as Charlie’s perfectionism led the employees to walk out as they became exhausted working long hours inside the company. But all was resolved later on when they returned to finish just before the group left for Milan. At the end of the film, a successful catwalk show facilitated a convincing marketing show for their product.
As the film suggests, it is important to find a niche in marketing. More than identifying a demand and then providing supply, there are a number of factors that should be considered in product development. Good and original ideas very seldom go bad. Identifying a niche is only the start. It can encompass a number of things that may differ from product to product. ‘Kinky Boots’ illustrates a product that was first in the market. The image it created around itself in the establishment of a perception of being a benchmark in such type of commodity gives off what is distinct about it.
Bibliography
Kinky Boots. Dir. Julian Jarrold. Perf. Edgerton Joel. 2005.
Ries, Al and Laura Ries. The Origin of Brands. New York: HarperCollins, 2004. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Film Analysis on Product Development (of the film Kinky Boots) Essay”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1558044-film-analysis-on-product-development-of-the-film-kinky-boots
(Film Analysis on Product Development (of the Film Kinky Boots) Essay)
https://studentshare.org/miscellaneous/1558044-film-analysis-on-product-development-of-the-film-kinky-boots.
“Film Analysis on Product Development (of the Film Kinky Boots) Essay”, n.d. https://studentshare.org/miscellaneous/1558044-film-analysis-on-product-development-of-the-film-kinky-boots.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Film Analysis on Product Development (of the film Kinky Boots)

Film Analysis

...recent and explicit memories. There were two ways that Memento was narrated: a black and white chronologically presenting the past of Leonard Shelby prior to the present where he acquired the anterograde amnesia. On the other hand, the color scene provided a different, reversed sequence, from the most recent back to where Leonard Shelby had the tragic event that he lost his memory and his wife. The movie begins with the development of a photograph showing a man shot in the head. The photograph took its own life and started unraveling back to its past and how it happened. At initial viewing, a regular viewer may get confused about the turn of events or how the next thing unravels. However, there is a need to digest and go...
8 Pages(2000 words)Movie Review

Film analysis

...? Film analysis In the short clip from Forrest Gump, d God-damned genius, a lot could be analyzed. The film remains set in a hall, with soldiers lined up. The film entails a general talking to a soldier. In the film, there got the use of close up to emphasize on the comment the general gave to the first soldier in the line (Gernot 34). Close feature becomes used in the film to show the mouth and the eyes of the general as he talked in a loud voice. Furthermore, the close up more so brought the aspect of ratio and configurations in a film setting. The soldiers in the film were in a line, of which the front...
3 Pages(750 words)Essay

Film analysis

...Prof’s Plan 9 and Terrible Film-Making Plan 9 From Outer Space is regularly panned as the worst movie ever produced,and for good reason. Its low budget caused myriad production issues, including unrealistic sets and so forth. Beyond this, however, fixable issues were repeated again and again in various aspects of the film making, especially in dialogue, but also in special effects and in other areas. This shows that even amongst the worst films of all time, there are some truly horrendous choices that will make any movie unremarkable. Plan 9 from Outer Space operates as almost a compendium of what not to do in film-making, and should be viewed by any...
3 Pages(750 words)Essay

Film analysis

...that showed that she was interested in him. When Maya did finally dump him, because he did not tell her about Jack’s engagement, this was confirmation that his original schema was correct, as this assimilated into his world view. However, by the end of the film, there was evidence that Miles have finally rejected his schema, as she called him and he immediately drove up to go to her house. Miles had finally rejected his own schema long enough to find love with Maya. Jack, on the other hand, appears to have an opposite schema regarding women. He has organized cognitions regarding the behavior of women, and women apparently have fallen all over him in the past, probably because of his status as an actor. Therefore, Jack...
4 Pages(1000 words)Movie Review

Film analysis

...? Film Analysis Review of the film All Quiet on the Western Front through a detailed analysis of the content and the significance in terms of the film’s historical context. Name Institution Date Introduction The film All Quiet on the Western Front gives an intuitive story of six soldiers of the German nation who personally volunteered to fight for their country during the World War I. this film chronicles the soldier’s demise in the aspects of intellect, spirit and physical well-being. In addition, movie is an adaptation and deep reflection of a legendary novel by Eric Maria Remarque. Gutierrez (2006) claims that in the...
6 Pages(1500 words)Essay

Film Analysis

...and hence they shine Just like Wendy and Danny in the film. Others individuals fail to make good use of enlightenment chances they encounter in life and live with mental torture throughout their life, Just like Jack in the film. Work Cited Ager, Rob. “Some Shine Some Don’t.” The Shining. 2008. Web. 2 Dec 2013. Carl. “The Shining: Review and Analysis. Some Films and Stuff. Twitter, 25 May 2013. Web. 2 Dec 2013. Crewe, Eliza. “Old School Wednesdays: The Shining by Stephen king.” The Book Smugglers. Samsung, 11 Sept. 2013. Web. 2 Dec 2013 Kubrick, Stanley. “The Shining (1980).” YouTube. YouTube, LLC. 16 Apr. 2011. web. 2 Dec. 2013. Magistrale, Tony. Discovering Stephen...
5 Pages(1250 words)Essay

Film analysis

...Film Analysis: Kieslowski. The Polish film director Kieslowski was born in Warsaw in 1941 and died at the age of 54 in 1996, having produced a number of very widely acclaimed short films. His technique owes a lot to the documentary style of film, where the camera observes the minute details of peoples’ lives, often letting the surroundings and the habitual actions of the main characters create the mood and context for the film. The important Decalogue series (Kieslowski, 1988-89), for example, was made for television and broadcast in separate one hour films. As the title suggests, it has the Old Testament’s ten...
7 Pages(1750 words)Essay

Film Analysis

...Film Analysis This is an analysis of the movie “Pilgrimage” which was directed, filmed and edited by Tadashi H. Nakamura. It is produced by Karen L. Ishizuka and Tadashi H. Nakamura. Nakamura, 26, was a fourth-generation Japanese-American and second-generation filmmaker. He created a 22 minute documentary that has been absorbed in the “short film” category of the film festival. This paper is about how the Japanese-Americans transformed and abandoned the World War II concentration camp, which was a place of shame, to a place of empowerment with a symbol of solidarity and retrospection. Despite his parents being in the...
2 Pages(500 words)Essay

Film Analysis

... As from the past, the movie industry has been producing a large number of films that ranged from brilliant cases of imaginative incompetence to trademarks of cinematic merit. Even though, many of the films have been regarded memorable for varied reasons (good and bad); it is only a fraction that is considered classic. This category is made up of documentaries among many more genre types. An example of such is Through Deaf Eyes; Diane Garey and Lawrence Hott direct it. Answer 1 The documentary is a masterpiece. Reason being, it looks at two hundred years of deaf existence in America. It accounts for disagreements, affirmation, and injustice that eventually get to the heart of what defines human. Answer 2 What stood out unique... As from the ...
1 Pages(250 words)Admission/Application Essay

Film Analysis

...July 21, Toulmin Outline: The Power of Recovery Model in One Flew Over the Cuckoos Nest I. Audience Characteristics of theaudience 1. The audiences are composed of college-educated readers who know basic film terminology. 2. Other readers are professors who will read and score or evaluate the paper for persuasiveness of claims. 3. The general public who knows film terminology and who can also read and appreciate the paper. 4. These readers are interested in film analysis. 5. They have watched the film, One Flew Over the Cuckoos Nest. II. Purpose The purpose of the paper is to convince the audience that the film shows the conflict between...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Film Analysis on Product Development (of the film Kinky Boots) for FREE!

Contact Us