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Analysis over the article of Ipods - Essay Example

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Andrew Sullivan in his article, Society is dead: we have retreated into the iWorld, discusses how technology is changing our world and gaining control over people. By examples and by using figurative language like the use of metaphors the author describes how iPods have…
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Analysis Essay over the article of Ipods
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"Analysis over the article of Ipods"

Download file to see previous pages He compares this isolation to living in a bubble created by this portable music.
Sullivan develops this argument by creating vivid pictures with apt choice of words, sentences, examples, metaphors and similes. The picture he creates attracts attention and the readers are also able to relate to the scenario he is discussing. The description of the scene in a subway in New York makes us feel that we too like him are in a subway in the middle of New York watching people around us. Sullivan describes the scene thus: “There were little white wires hanging down from their ears, or tucked into pockets, purses or jackets. Each was in his or her own musical world … almost oblivious to the world around them. These are the iPod people” (Sullivan, 2005). This indeed paints a perfect picture.
The sentence patterns Sullivan uses allows him to stay focused on the subject. The sentences used are short and to the point. For instances sentences such as this: When others say “Excuse me” there’s no response. “Hi”, ditto” (Sullivan, 2005) convey that the people listening to the iPod are in a world of their own and do not react to people around them. This is the subject of his article. Again sentences like this: “Don’t ask, don’t tell, don’t overhear, don’t observe. Just tune in and tune out” convey the point that people today are as he says, “anaesthetised by technology”. (Sullivan, 2005)
The author uses many metaphors and similes to put forth his views. The metaphors used are very apt and give the readers a sense of what he trying to convey. For instance, in one place he compares an Apple store to a Church. Here he says, “Every now and again I go to church — those huge, luminous Apple stores, pews in the rear, the clerics in their monastic uniforms all bustling around or sitting behind the “Genius Bars”, like priests waiting to hear confession.” (Sullivan, 2005). By this metaphor he wants to show ...Download file to see next pagesRead More
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